For one-semester/term courses in Business Communication and Business Writing in departments of Business, English, and Communications.
This best-selling text brings all the pieces of business communication together to give students a realistic understanding of the fundamental concepts of business communication. The text powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. With practical, realistic assignments, students learn the concepts behind effective communication while developing and refining their skills to compete more successfully in today's job market.
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Learn to Write Business Messages Quickly and Easily with the Three-Step Process
You will learn to write business messages quickly, easily, and effectively with the exclusive Bovee/Thill/Schatzman three-step process: planning, writing, and completing business messages.
When you use a process, you move toward a particular result, and this text's three-step process helps you get better results than you would get with any other business communication textbook.
Students and instructors alike will appreciate how this practical, three-step strategy provides a solid foundation for solving communication problems and creating well-crafted business messages.
The three-step process is fully integrated throughout the book. It is introduced and explained in detail in chapters 4-6, just before the specific types of business messages are discussed. Then the three-step process is applied to short messages (letters, memos, and e-mail) in chapters 7-9, to reports and proposals in chapters 12-14, to speeches and oral presentations in chapters 15-16, and to employment messages in chapters 17-18.
This text provides dozens of superb examples of the finished product, including documents from such well-known companies as Krispy Kreme Doughnuts, Ace Hardware, Target, Office Depot, Petsmart, and Carnival Cruise Lines, to name just a few. Many documents are accompanied by a graphic describing how the three-step process is applied, and all include annotations in the margins that discuss precisely how to apply the principles presented in the text.
Helping students master both process and product―that's just one of the reasons that Business Communication Today is the most successful business communication textbook published in the past 50 years.
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Book Description Prentice Hall Series in Economics - Pearson Education International, 2003. International Edition. Großformatige englischsprachige Paperbackausgabe, 606 Seiten nebst Anhang. Äußerlich etwas gebrauchsspurig. Gutes und innen sauberes Exemplar ohne Eintragungen oder Anstreichungen. K510B-pw35952 ISBN: 0130491764. Bookseller Inventory # 51355
Book Description Pearson US Imports & PHIPEs, 2002. Book Condition: Fair. Binding is slightly damaged and/or book has some loose pages. No missing pages. Bookseller Inventory # GRP84109971