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Strategic Management: Concepts and Cases: United States Edition - Hardcover

David, Fred R.

 
9780130479129: Strategic Management: Concepts and Cases: United States Edition
Hardcover
ISBN 10: 0130479128 ISBN 13: 9780130479129
Publisher: Pearson, 2002
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For undergraduate courses in Strategic Management, Strategy, and Business Policy.

A survey of strategic management. Briefest concepts section in the market at 350 pages. Practical, skills focus with over 50 experiential exercises in the concepts portion. All cases are written exclusively for the book. This textbook is available in paperback cases or concepts format. The ninth edition includes. Eight new cases including a new cohesion case on American Airlines! Customize this casebook @ prenhall.com/custombusiness.

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  • PublisherPearson
  • Publication date2002
  • ISBN 10 0130479128
  • ISBN 13 9780130479129
  • BindingHardcover
  • Number of pages832
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9780131123724: Strategic Management: Concepts and Cases (International Edition)

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ISBN 10:  0131123726 ISBN 13:  9780131123724
Publisher: Pearson, 2002
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