For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, Business and Government, and Business and Public Responsibility.
This Fourth edition of the best-selling text brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.
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ANTITRUST AND REGULATION. INFORMATION INDUSTRIES AND THE INTERNET. GLOBALIZATION AND INTERNATIONAL POLITICAL ECONOMY. ACTIVISTS AND THE MEDIA. ETHICS AND CORPORATE SOCIAL RESPONSIBILITY.All the information you need about the issues that affect business today...
The Fourth Edition is a thoroughly updated version of David Baron's best-selling Business and Its Environment. The book considers a set of important business issues involving the public and government and emphasizes strategies for effectively and responsibly addressing those issues. The conceptual frameworks presented give the reader a deeper understanding of the environment of business and a solid foundation for strategy formulation. The approach taken is managerial in both subject matter and in the 73 cases in the book. The Fourth Edition includes:
David P. Baron is the David S. and Ann M. Barlow professor of political economy and strategy in the Graduate School of Business at Stanford University. He has been a professor at Northwestern University and a visiting professor at Harvard University and universities in France and Belgium. An active researcher and writer, he serves on the board of, editors of Business and Politics, the Journal of Economics and Management Strategy, and the Quarterly Journal of Economics. He is a fellow of the Econometric Society and a member of the American Economic Association and the American Political Science Association.
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Book Description Prentice Hall, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130470643
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801304706451.0