This book is written for you if you need to communicate in today's business or professional environment. *The thought of giving a presentation is making you nervous. How can you relax? *How can you write faster and more succinctly? *How can you use PowerPoint to create more effective slides? *How can you communicate effectively in different cultures? *How can you enhance your credibility and persuasiveness? *How can you write email that will be read? This newly-revised sixth edition summarizes practical skills for communication strategy, writing, and speaking. *SHORT: summarizing results and techniques *PROFESSIONAL: practical and useful *READABLE: clear, direct, easy to skim
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Written by a leader in the management communication field and experienced consultant, this succinct and down-to-earth guide summarizes and reviews communication, writing, and speaking strategies - arming students with the know-how, techniques, and skills to deal successfully with managerial communication issues they will face as future business professionals.Excerpt. © Reprinted by permission. All rights reserved.:
HOW THIS BOOK CAN HELP YOU
If you are facing a specific managerial communication problem, turn to the relevant part of this book for guidance. For example:
If you don't have a specific question, but need general guidelines, procedures, and techniques, read through this entire book. For example:
If you are taking a professional training course, a college course, a workshop, or a seminar, use this book as a reference.
WHO CAN USE THIS BOOK
This book is written for you if you need to speak or write in a managerial, business, government, or professional context—that is, if you need to achieve results with and through other people. You probably already know these facts:
WHY THIS BOOK WAS WRITTENThe thousands of participants in various business and professional speaking and writing courses I have taught want a brief summary of communication techniques. Many busy professionals have found other books on communication skills too long, insultingly remedial, or full of irrelevant information.
This book is appropriate for you if you want a guide that is short, professional, and readable.
HOWTHIS BOOK IS ORGANIZED
The book is divided into four main sections.
Communication strategy (Chapter I )
Effective managerial communication—written or oral—is based on an effective strategy. Therefore, you should analyze the five strategic variables covered in this chapter before you start to write or speak: (1) communicator strategy (objectives, style, and credibility); (2) audience strategy (who they are, what they know, what they feel, and how you can motivate them); (3) message strategy (how to emphasize and organize); (4) channel choice strategy (when to write and when to speak); and (5) culture strategy (how cultural differences affect your strategy).
Writing (Chapters II, III, IV, and Appendices)
Chapter II offers techniques on the writing process, how to write more efficiently. Chapter III deals with "macro," or larger, issues in writing—including document design, structural signposts, and paragraphs or sections. Chapter IV covers "micro," or smaller, writing issues—including editing for brevity and choosing a style. The Appendices cover writing formats, grammar, and punctuation.
Speaking (Chapters V, VI, and VII)
The speaking section discusses three aspects of business speaking. Chapter V explains the verbal aspects—that is, what you say-in presentations, question—and-answer sessions, meetings, and other speaking situations. Chapter VI describes visual aids, including design, equipment, and practice. Chapter VII analyzes nonverbal delivery and listening skills.
The last section of the book contains Appendices that deal with business writing formats, unbiased language, grammar, and punctuation. Finally, the bibliography lists my sources.
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Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0130462152 . Bookseller Inventory # HCI6383SBGG052917H0061P
Book Description Prentice Hall, 2002. Paperback. Book Condition: New. 6. Bookseller Inventory # DADAX0130462152
Book Description Prentice Hall, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0130462152
Book Description Prentice Hall, 2002. Paperback. Book Condition: New. Bookseller Inventory # P110130462152