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Marketing Today's Fashion (3rd Edition) - Softcover

 
9780130430014: Marketing Today's Fashion (3rd Edition)
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This text includes the newest developments in children's markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications.

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About the Author:
Mueller is Professor of Sociology in the Department of Social and Behavioral Sciences at Arizona State University West.

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  • PublisherPearson
  • Publication date1994
  • ISBN 10 0130430013
  • ISBN 13 9780130430014
  • BindingPaperback
  • Edition number3
  • Number of pages424
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Other Popular Editions of the Same Title

9780135581551: Marketing Today's Fashion

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ISBN 10:  ISBN 13:  9780135581551
Publisher: Prentice Hall, 1980
Hardcover

  • 9780135582718: Marketing Today's Fashions

    Prenti..., 1986
    Softcover

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Mueller, Carol; Smiley, Eleanor Lewitt
Published by Pearson (1994)
ISBN 10: 0130430013 ISBN 13: 9780130430014
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Mueller, Carol; Smiley, Eleanor Lewitt
Published by Pearson (1994)
ISBN 10: 0130430013 ISBN 13: 9780130430014
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