Principles of Marketing, Activebook 2.0

4.06 avg rating
( 1,704 ratings by GoodReads )
 
9780130418142: Principles of Marketing, Activebook 2.0

The Activebook, derived from Kotler and Armstrong¿¿¿s best-selling text, Principles of Marketing, is the most powerful paperback text for the Principles of Marketing course. Like a standard text, students receive this one in print. What makes it more unique is every copy includes a pin-code that enables access to the entire textbook online where it's embedded with interactive resources. Traditional textbooks can't match Activebook's integrated learning experience. In version 2.0, students and instructors have the power to track their progress and personalize their experience. Why just read when you can interact? Visit: www.prenhall.com/kotler

"synopsis" may belong to another edition of this title.

Review:

"The ACTIVEBOOK is wonderful. I like how I don't have to carry it around. I think the Active Concept Checks are the best, and I like how there is a link for all of the vocabulary words." ? Melanie Newman, Northeastern University student

"I think the best thing about ACTIVEBOOK by Kotler & Armstrong is it gives you more options to study with, instead of just reading through a book page after page." ? Rusty Gackle, Florida State University student

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Gary Armstrong; Philip T Kotler
Published by Prentice Hall (2004)
ISBN 10: 0130418145 ISBN 13: 9780130418142
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2004. Paperback. Book Condition: New. Bookseller Inventory # DADAX0130418145

More Information About This Seller | Ask Bookseller a Question

Buy New
8.17
Convert Currency

Add to Basket

Shipping: 3.25
Within U.S.A.
Destination, Rates & Speeds

2.

Gary Armstrong; Philip T Kotler
Published by Prentice Hall (2004)
ISBN 10: 0130418145 ISBN 13: 9780130418142
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # 0130418145

More Information About This Seller | Ask Bookseller a Question

Buy New
21.10
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Gary Armstrong; Philip T Kotler
Published by Prentice Hall (2004)
ISBN 10: 0130418145 ISBN 13: 9780130418142
New Paperback Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2004. Paperback. Book Condition: New. Bookseller Inventory # P110130418145

More Information About This Seller | Ask Bookseller a Question

Buy New
45.74
Convert Currency

Add to Basket

Shipping: 2.44
Within U.S.A.
Destination, Rates & Speeds

4.

Gary Armstrong; Philip T Kotler
Published by Lebanon, Indiana, U.S.A.: Prentice Hall (2003)
ISBN 10: 0130418145 ISBN 13: 9780130418142
New Soft cover Quantity Available: 2
Seller
LINDABOOK
(Taipei, TP, Taiwan)
Rating
[?]

Book Description Lebanon, Indiana, U.S.A.: Prentice Hall, 2003. Soft cover. Book Condition: New. Ship out 1-2 business day,Brand new,US edition, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, please use your post office system to track the item, item will ship out from either LA or Asia. Bookseller Inventory # ABE-5155043387

More Information About This Seller | Ask Bookseller a Question

Buy New
58.81
Convert Currency

Add to Basket

Shipping: 8.08
From Taiwan to U.S.A.
Destination, Rates & Speeds

5.

Gary Armstrong; Philip T Kotler
Published by Prentice Hall (2003)
ISBN 10: 0130418145 ISBN 13: 9780130418142
New Paperback Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Prentice Hall, 2003. Paperback. Book Condition: Brand New. 10 edition. 648 pages. 11.00x8.50x1.00 inches. In Stock. Bookseller Inventory # zk0130418145

More Information About This Seller | Ask Bookseller a Question

Buy New
138.09
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds