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Principles of Marketing with CD: United States Edition - Hardcover

 
9780130404404: Principles of Marketing with CD: United States Edition
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For courses in Principles of Marketing.

This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.

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  • PublisherPrentice Hall
  • Publication date2000
  • ISBN 10 0130404403
  • ISBN 13 9780130404404
  • BindingHardcover
  • Number of pages785
  • Rating

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Kotler, Philip; Armstrong, Gary
Published by Prentice Hall (2000)
ISBN 10: 0130404403 ISBN 13: 9780130404404
New Hardcover Quantity: 1
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