Marketing Management

3.09 avg rating
( 45 ratings by GoodReads )
 
9780130387929: Marketing Management

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.

Marketing Management
reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.

The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.  

"synopsis" may belong to another edition of this title.

About the Author:

Russell S. Winer is the Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College (NY) and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and, most recently, the University of California at Berkeley. He has been a visiting faculty member at M.LT., Stanford University, New York University, the Helsinki School of Economics, the University of Tokyo, and Ecole Nationale des Ponts et Chausees.

Winer has written three books: Marketing Management, Analysis for Marketing Planning, and Product Management, and has authored more than 50 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He is a former editor of the Journal of Marketing Research, the current co-editor of the Journal of Interactive Marketing, and is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, Marketing Science, and the California Management Review.

He has participated in executive education programs around the world, and is currently an advisor to a number of start-up companies.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Winer, Russ & Dhar, Ravi
Published by Pearson (2010)
ISBN 10: 0130387924 ISBN 13: 9780130387929
Used Paperback Quantity Available: 1
Seller
Bookbarn International
(Bristol, SOM, United Kingdom)
Rating
[?]

Book Description Pearson, 2010. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. English language. Fourth edition. Bookseller Inventory # BBI2214188

More Information About This Seller | Ask Bookseller a Question

Buy Used
47.51
Convert Currency

Add to Basket

Shipping: 2
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Winer, Russ; Dhar, Ravi
ISBN 10: 0130387924 ISBN 13: 9780130387929
Used Soft cover Quantity Available: 1
Seller
LINDABOOK
(Taipei, TP, Taiwan)
Rating
[?]

Book Description 2010. Soft cover. Book Condition: Good. Ship out 1-2 business day,good, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia. Bookseller Inventory # ABE-11227081990

More Information About This Seller | Ask Bookseller a Question

Buy Used
57.60
Convert Currency

Add to Basket

Shipping: 7.91
From Taiwan to U.S.A.
Destination, Rates & Speeds

3.

Russell S Winer
Published by Pearson Education (US) (2010)
ISBN 10: 0130387924 ISBN 13: 9780130387929
Used Paperback Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Pearson Education (US), 2010. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-133-42-2487102

More Information About This Seller | Ask Bookseller a Question

Buy Used
66.97
Convert Currency

Add to Basket

Shipping: 7.99
Within U.S.A.
Destination, Rates & Speeds

4.

Russell S Winer
Published by Pearson Education (US) (2010)
ISBN 10: 0130387924 ISBN 13: 9780130387929
Used Paperback Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Pearson Education (US), 2010. Paperback. Book Condition: As New. Like new condition. Bookseller Inventory # XX-133-42-2487102

More Information About This Seller | Ask Bookseller a Question

Buy Used
67.18
Convert Currency

Add to Basket

Shipping: 7.99
Within U.S.A.
Destination, Rates & Speeds

5.

Russell S Winer
Published by Pearson Education (US) (2010)
ISBN 10: 0130387924 ISBN 13: 9780130387929
Used Paperback Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Pearson Education (US), 2010. Paperback. Book Condition: Very Good. Very good. Bookseller Inventory # HH-133-42-2487102

More Information About This Seller | Ask Bookseller a Question

Buy Used
67.39
Convert Currency

Add to Basket

Shipping: 7.99
Within U.S.A.
Destination, Rates & Speeds

6.

Winer, Russell S
Published by Pearson Education (US)
ISBN 10: 0130387924 ISBN 13: 9780130387929
Used PAPERBACK Quantity Available: 1
Seller
AIDAUSEDBOOKS
(Jersey City, NJ, U.S.A.)
Rating
[?]

Book Description Pearson Education (US). PAPERBACK. Book Condition: Very Good. 0130387924 No International Shipping for this Book / Excellent products Shipped same day from NJ state, We offer good customer service and your orders must be in the USPS truck before 4:00 PM. Bookseller Inventory # LB-1348

More Information About This Seller | Ask Bookseller a Question

Buy Used
78.08
Convert Currency

Add to Basket

Shipping: 3.19
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Winer, Russ
Published by Prentice Hall
ISBN 10: 0130387924 ISBN 13: 9780130387929
Used Paperback Quantity Available: 1
International Edition
Seller
Campustexxts
(Vicksburg, MI, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Paperback. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Bookseller Inventory # in-INT-0130387924

More Information About This Seller | Ask Bookseller a Question

Buy Used
822.21
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Winer, Russ
Published by Prentice Hall
ISBN 10: 0130387924 ISBN 13: 9780130387929
Used Paperback Quantity Available: 1
International Edition
Seller
Campustexxts
(Vicksburg, MI, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Paperback. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Bookseller Inventory # iu-INT-0130387924

More Information About This Seller | Ask Bookseller a Question

Buy Used
822.21
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds