Marketing Research: Includes SPSS 11.0: Online Research Applications

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9780130351357: Marketing Research: Includes SPSS 11.0: Online Research Applications

Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.

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Burns, Alvin C.; Bush, Ronald F.
Published by Prentice Hall (2003)
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