Marketing Research: Includes SPSS 11.0: Online Research Applications

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9780130351357: Marketing Research: Includes SPSS 11.0: Online Research Applications

Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.

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642 pages. Book is in Very good condition throughout, the only exception is some underlining, but still a presentable reference copy. This Marketing Research Book Presents The Fundamentals Of Marketing In An Intuitive Asnd Easy -to-understand Manner. Includes Disc.

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