Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.
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Book Description Prentice Hall, 2003. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110130351350
Book Description Prentice Hall. Hardcover. Book Condition: Brand New. In Stock. Bookseller Inventory # zk0130351350
Book Description Prentice Hall, 2003. Hardcover. Book Condition: New. 4th. Bookseller Inventory # DADAX0130351350