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Principles of Marketing (The Prentice Hall series in marketing) - Hardcover

 
9780130305602: Principles of Marketing (The Prentice Hall series in marketing)
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Work smart. With PHLIP--Prentice Hall's Learning on the Internet Partnership--a free academic support Web site for professors and students in business. Today's new articles are tied directly to your textbook, so you can actually see concepts you're learning as they occur in the world of business.

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  • PublisherPearson Education (US)
  • Publication date1993
  • ISBN 10 013030560X
  • ISBN 13 9780130305602
  • BindingHardcover
  • Edition number6
  • Number of pages712
  • Rating

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Philip Kotler, Gary Armstrong
Published by Prentice Hall (1994)
ISBN 10: 013030560X ISBN 13: 9780130305602
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