E-Commerce Logistics and Fulfillment: Delivering the Goods - Softcover

Bayles, Deborah L.

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9780130303288: E-Commerce Logistics and Fulfillment: Delivering the Goods

Softcover

ISBN 10: 0130303283 ISBN 13: 9780130303288

Publisher: Prentice Hall, 2000

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This book is based on a course Bayles teaches at UC-Irvine where she developed the entire e-commerce curriculum for their certificate program. This book will cover all backend logistics topics such as how to make the buy vs build decision as far as backend systems for order processing/fulfillment is concerned.

"synopsis" may belong to another edition of this title.

From the Back Cover:

The first e-commerce book that tells you how to get product orders from the Buy button to the doorstep-quickly, cost effectively, and hassle free!

The first complete e-commerce guide to e-logistics and fulfillment!

Almost 40% of the cost of selling online takes place after the customer presses the Buy button. At that moment-when the visitor becomes a customer-the most crucial part of the relationship begins. Payment processing, order fulfillment, product delivery, and product returns handling are the largest gaps in electronic commerce today. These essential but unglamorous, messy, and often expensive functions are not optional in true e-business. They can make or break your customer relationships, profitability, and future business.

Identifying and managing these functions, termed e-commerce logistics and e-fulfillment, are the subjects of this book.

Inside, find helpful advice on how to:

Assure your customers receive the products that they order from your Internet site in a timely, efficient, traceable way
Set up a rock-solid e-commerce infrastructure and calculate the return on investment
Evaluate shippers and online shipping tools
Tackle payment processing, online fraud, and U.S. and global taxation issues
Provide superior customer service
Evaluate third-party logistics providers and select outsource fulfillment partners
Handle the inevitable product returns (reverse logistics)

Useful tools such as planning templates, checklists, and spreadsheets are included throughout the book and at www.bayles.com. Whether you're an electronic commerce or logistics practitioner or provider, this book will be an extremely useful addition to the "How To" books of your library.

Synopsis:

Payment processing, order fulfillment, product delivery, and other back-end logistics represent the messiest parts of e-Commerce -- but they are also the most crucial challenges in building customer satisfaction and customer loyalty. In this book, one of the world's leading e-Business logistics experts covers every element of back-end logistics, delivering unprecedented insight for decision-making -- and practical techniques that work. Discover world-class solutions for "end-to-end logistics": providing order visibility and service continuity from the buy button to the final destination. Learn today's best practices for order processing and customization, payment processing, handling taxation, shipping, tracking, handling customer inquiries, accounting and inventory control, as well as the unique "reverse logistics" associated with product returns. E-Commerce Logistics and E-Fulfillment includes a complete chapter on global logistics; another on implementing back-end databases; and another on testing, implementation, and rollout. It also presents detailed, real-world case studies from the author's extensive consulting experience.

"About this title" may belong to another edition of this title.