Principles of Marketing (international edition)

 
9780130293688: Principles of Marketing (international edition)

For courses in Principles of Marketing.

This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.

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Philip Kotler
Published by Pearson (2000)
ISBN 10: 0130293687 ISBN 13: 9780130293688
Used Softcover Quantity Available: 1
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Book Description Pearson, 2000. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 4886985

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2.

Philip Kotler
Published by Pearson (2000)
ISBN 10: 0130293687 ISBN 13: 9780130293688
Used Softcover Quantity Available: 1
Seller
Anybook Ltd.
(Lincoln, United Kingdom)
Rating
[?]

Book Description Pearson, 2000. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. CD ROM included. Bookseller Inventory # 4248356

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1.30
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Shipping: 6.10
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