For courses in Principles of Marketing.
This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.
"synopsis" may belong to another edition of this title.
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003430050
Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR001939397
Book Description Condition: Good. Most items will be dispatched the same or the next working day. Seller Inventory # wbs7610236231
Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP78426103
Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-F-025-01778
Book Description Taschenbuch. Condition: Gut. 9. Gebrauchs- und Lagerspuren.2001. Hinweis: Abweichendes Cover. Außen: Knick, Klebereste / Klebespuren. Innen: geknickt, Großer Riss. Es kann sich um eine ältere Auflage handeln., Aus der Auflösung ein 1052342/203. Seller Inventory # 1052342203