Principles of Marketing

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9780130283290: Principles of Marketing

For courses in Principles of Marketing.

This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.

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Kotler, Philip & Armstrong, Gary
Published by Prentice Hall (2000)
ISBN 10: 0130283290 ISBN 13: 9780130283290
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Book Description Prentice Hall, 2000. Paperback. Book Condition: Very Good. Principles of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780130283290

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