E-commerce: Metrics, Models and Examples

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9780130281869: E-commerce: Metrics, Models and Examples

This is a guide to e-commerce business models and metrics written by the former director of e-commerce at Oracle.

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From the Back Cover:

  • Build profitable, sustainable Internet business models
  • Project the impact of your next key decision
  • Evaluate where you stand, where to go next-and how to get there
  • Analyze content development, markets, pricing, and customer acquisition
  • Create infrastructures that add value more effectively

Internet Commerce Metrics and Models in the New Era of Accountability delivers today's best practices for e-business investment and management decision-making, based on real-world case studies and advanced analysis techniques. It gives e-commerce entrepreneurs and decision-makers a comprehensive, up-to-date framework for understanding Internet business models-and desperately needed metrics for evaluating them.

The authors introduce an exclusive five-stack e-business model, encompassing platform, content, community, commerce, and the "services" that add value to them. Using this framework, they construct a complete e-commerce business model, analyzing the economic impact of key choices, and introducing new ways to project the consequences of your decisions. Coverage includes:

  • Content development models
  • Community/market models
  • Pricing models
  • Customer acquisition models
  • Infrastructure models: providing high-value services that support every e-business function

Whether you're an entrepreneur, manager, investor, or consultant, this book's breakthrough framework and analytical techniques will add value to every e-business decision you make.

About the Author:

SRIDHAR JAGANNATHAN is currently the Vice President of Technology for Softbank Emerging Markets with responsibilities for technical due diligence. Prior to working at Softbank, Sridhar was the co-founder and CTO of an e-commerce company and served as Technical Director, Internet and E-Commerce Solutions Group at Oracle Corporation. Sridhar has a doctorate from the University of California, Berkeley and a Master's degree from the Stanford Graduate School of Business.

JAY SRINIVASAN is an e-business consultant specializing in industry and market research and has consulted with companies in the B2B market. He was formerly a senior consultant with a Big Five consulting firm and worked for many years in the healthcare industry.

JERRY L. KALMAN is an entrepreneur and writer/lecturer in electronic commerce. In addition to starting three firms and serving on the board of directors of several software and Internet companies, he also teaches electronic commerce at the Singapore Institute of Management and the University of California, Irvine extension program.

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Srinivasan Jay
Published by Prentice-Hall
ISBN 10: 0130281867 ISBN 13: 9780130281869
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Majestic Books
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Sridhar Jagannathan, Jay Srinivasan, Jerry L. Kalman
Published by Prentice Hall PTR (2001)
ISBN 10: 0130281867 ISBN 13: 9780130281869
New Paperback First Edition Quantity Available: 1

Book Description Prentice Hall PTR, 2001. Paperback. Book Condition: New. 1st. Bookseller Inventory # DADAX0130281867

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