Retail Buying - Hardcover

Diamond Professor Emeritus, Jay; Pintel Professor Emeritus, Gerald

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Hardcover

ISBN 10: 0130254320 ISBN 13: 9780130254320

Publisher: Pearson, 2000

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For courses in Retail Buying, Retail Merchandising and Fashion Merchandising.

This edition offers the reader all the latest developments in retail buying for the new millennium. With detailed cases and strategies for dealing with varying economic conditions, as well as the theoretical and practical background required for successful purchasing. It provides the fundamental information new buyers need to accurately forecast and fulfill their customers' merchandise requirements.

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From the Back Cover:

This completely revised and updated Retail Buying focuses on a wealth of new material. It brings the buyer's role right into the new millennium.

Included are the following:

A new chapter, "Buying for Off-Site Retail Outlets" explores how the buyer addresses purchasing for the Internet, Catalogs, and Home Shopping Networks.
A wealth of new visuals have replaced those of the earlier editions.
Ancillary materials that include a host of Retail Buying videos that take the students on "trips" and "planning sessions" that the buyer regularly uses in his or her routine.
A totally revised Glossary that includes all of the present day terminology used by retail buyers.

About the Author:

Jay Diamond is Professor Emeritus Department of Marketing, Retailing, and Fashion, Nassau Community College.

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