Instant Advantage.com: Strategies for the Online Economy

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9780130179081: Instant Advantage.com: Strategies for the Online Economy

For courses in e-Commerce and Online Business.

This step-by-step e-commerce/online business guide is designed to help business decision makers get up to Internet-speed quickly and easily and involved in building e-commerce/ebusiness strategies and solutions. It addresses the massive changes now taking place in the course of e-commerce, and lays out the new rules of engagement. It gives them an “instant advantage” by providing proven, real-world approaches to transforming businesses for success in the online community.

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From the Back Cover:

Leading Internet consultants Mendonca and Kirchoff begin with an expert briefing on the eCommerce revolution, and how its massive disruptions lead to both unprecedented risks and opportunities. Next, they introduce four powerful strategies for instant advantage in the online economy and demonstrates exactly how to reinvent your enterprise for eCommerce. For business and IT executives, Instant Advantage.com delivers all this and more:

  • Specific tactics you can use right now while you're transforming your organization for the long term
  • How to get your company to move in "Internet time"-and meet your customers' supercharged expectations
  • How to streamline your supply chains and deepen your relationships with partners, suppliers, and customers
  • How to create an OnlineAgile IT (OIT) blueprint for your enterprise
  • Best practices, benchmarking, and metrics for eCommerce systems

Finally, go one-on-one with three leading eCommerce executives in detailed case studies that illuminate exactly how they built world-class eCommerce organizations-and how you can, too. Whether you're a CEO, CFO, CIO, IT manager, strategist, or a line-of-business executive, Instant Advantage.com won't just get you "up-to-speed" with eCommerce-it'll get you ahead of the curve!

About the Author:

STEVE KIRCHOFF is Vice President of Strategic Marketing for Compaq Computer Corporation's Solutions and Services Group (ESSG), responsible for Compaq's Internet computing vision, alignment of products and solutions, and ESSG business partner and marketing strategies. A native of Indiana, Kirchoff holds a Bachelor's degree in Business and Finance, and a Master's degree in Business Administration.

STEPHEN MENDONCA is a technology marketing professional with an extensive background in the computer industry and higher education. He entered Compaq in 1997, after a long career at IBM. At Compaq, he is responsible for creating strategic e-initiatives that will yield market differentiation and customer value. He holds graduate and postgraduate degrees in philosophy, communications, and English literature.

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