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Advertising Management (International Series in Management) - Hardcover

 
9780130159748: Advertising Management (International Series in Management)
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This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it.

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  • PublisherPrentice Hall
  • Publication date1975
  • ISBN 10 0130159743
  • ISBN 13 9780130159748
  • BindingHardcover
  • Number of pages640
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ISBN 10: 0130159743 ISBN 13: 9780130159748
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ISBN 10: 0130159743 ISBN 13: 9780130159748
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Aaker, David A. and John G. Myers:
Published by Prentice Hall 01.08.1975. (1975)
ISBN 10: 0130159743 ISBN 13: 9780130159748
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Book Description Condition: Gut. 640 Seiten Exemplar aus einer wissenchaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 1013 22,9 x 15,0 x 3,6 cm, Gebundene Ausgabe. Seller Inventory # 361374

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