Research Business Studies - Softcover

Ghauri, Pervez

Softcover

ISBN 10: 0130157104 ISBN 13: 9780130157102

Publisher: Financial Times/ Prentice Hall, 1994

Synopsis

This guide demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows how to formulate a problem and choose a research method, and how to argue and motivate. The book discusses the practicalities of research such as problem formulation, relating the research to previous studies, choosing the right methodology, presentation of results, report writing and drawing conclusions. This work is intended for MBA/MSc and undergraduate students doing business studies, business administration, economics, finance and marketing courses. Consultants and organizations undertaking research in business studies should also find this a useful text.

About this title

From the Back Cover:

 The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project.  Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.  Key features and benefits of the book:

• Explains the importance of methods and models to equip students with a systematic approach in thinking, executing and writing
• Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis so that students can choose the most appropriate research method for a given situation
• Analyses the important differences between a common sense approach and valid scientific research
• Offers clear guidelines about structuring clear, concise and relevant reports.

 About the authors:  Dr Pervez Ghauri is Professor of International Business at Manchester School of Management, UMIST, UK.  Dr Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

About the Author:

Dr. Pervez Ghauriis Professor of International Business at Kings College London.

Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..

About this edition

• Publisher: Financial Times/ Prentice Hall
• Publication date: 1994
• ISBN 10: 0130157104
• ISBN 13: 9780130157102
• Binding: Paperback
• Edition number: 1
• Number of pages: 176