For undergraduate/graduate courses in Marketing Management.
This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
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Book Description Pearson Education. Paperback. Book Condition: Good. Book has some visible wear on the binding, cover, pages. Bookseller Inventory # G0130156841I3N00
Book Description Pearson Education. Paperback. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Bookseller Inventory # G0130156841I3N00
Book Description Pearson, 1999. Paperback. Book Condition: Very Good. USED BUT OTHERWISE OF EXCELLENT QUALITY ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Bookseller Inventory # mon0002038596
Book Description Pearson Education, 1999. Book Condition: Fair. This book has soft covers.Ex-library,With usual stamps and markings,In fair condition, suitable as a study copy. Bookseller Inventory # 2707770
Book Description Pearson Education, 1999. Paperback. Book Condition: Very Good. *** FAST RELIABLE SERVICE***IN VERY GOOD GENERAL CONDITION*** LITTLE SIGN OF PREVIOUS OWNERSHIP In VERY GOOD condition, with only slight signs of previous ownership. Bookseller Inventory # mon0001772210
Book Description Pearson, 1999. Paperback. Book Condition: Used; Good. Bookseller Inventory # 1128205
Book Description Pearson 01/07/1999, 1999. Book Condition: Good. This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780130156846
Book Description Pearson 01/07/1999, 1999. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780130156846
Book Description Pearson, 1999. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. Bookseller Inventory # BBI1859478
Book Description Pearson 01/07/1999, 1999. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780130156846