Marketing Management (International Students)

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9780130156846: Marketing Management (International Students)

For undergraduate/graduate courses in Marketing Management.

This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.

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Philip R Kotler
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Book Description Pearson, 1999. Paperback. Book Condition: Very Good. USED BUT OTHERWISE OF EXCELLENT QUALITY ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Bookseller Inventory # mon0002038596

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Kotler, Philip R
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Book Description Pearson 01/07/1999, 1999. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780130156846

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Philip T. Kotler
Published by Pearson 01/07/1999 (1999)
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Book Description Pearson 01/07/1999, 1999. Book Condition: Good. This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780130156846

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International Edition
International Edition

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Kotler, Philip
Published by Prentice Hall (1999)
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Book Description Prentice Hall, 1999. Paperback. Book Condition: Used: Good. Paperback in average to good condition, some creasing to cover, internally good. Owners name on first page. International edition. The Millennium Edition. This classic text, a worldwide bestseller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium. For undergraduate/graduate courses in Marketing Management. *A millennium theme throughout shows how the World Wide Web and e-commerce are dramatically altering the marketing landscape: 21st Century sections in key chapters, along with 'Marketing for the Millennium' boxes, exercises, and margin notes. *Expanded Direct and On-line Marketing chapter: Includes revised coverage of electronic business; e-commerce; the on-line consumer; methods of conducting on-line marketing; and its advantages/disadvantages. *'Focus on Technology' exercises: Uses real organizations and real Internet s. *'You're the Marketer' exercises; Linked to the Marketing Plan Pro software. *Additional mini-case and in-text examples. *A managerial orientation. *An analytical approach. *A basic disciplines perspective - Includes: economics; behavioral science; management theory; and mathematics. *Draws on the rich findings of various scientific disciplines to provide students with fundamental concepts and tools. *Universal applications: e.g., products and services; consumer and business markets; profit and nonprofit organizations; domestic and foreign companies; and low- and high-tech industries. *Comprehensive and balanced coverage. *Covers all the topics an informed marketing manager needs to understand; and the major issues in strategic, tactical, and administrative marketing. *Global marketing emphasis. - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, , non-fiction books delivered world wide. ISBN 0-13-015684-1. 0130156841. Bookseller Inventory # 14520

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