Items related to Marketing Research (with SPSS CD-ROM)

Marketing Research (with SPSS CD-ROM) - Hardcover

Burns, Alvin C.; Bush, Ronald F.

 
9780130144119: Marketing Research (with SPSS CD-ROM)
Hardcover
ISBN 10: 0130144118 ISBN 13: 9780130144119
Publisher: Pearson, 1999
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Appropriate for introductory undergraduate business and marketing courses in Marketing Research.

Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughout―includes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.

"synopsis" may belong to another edition of this title.

  • PublisherPearson
  • Publication date1999
  • ISBN 10 0130144118
  • ISBN 13 9780130144119
  • BindingHardcover
  • Edition number3
  • Number of pages720
  • Rating

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