Appropriate for introductory undergraduate business and marketing courses in Marketing Research.
Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughout—includes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.
"synopsis" may belong to another edition of this title.
Book Description Prentice Hall, 2000. Paperback. Book Condition: New. book. Bookseller Inventory # 130144118
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Book Description Prentice Hall, 2000. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-200-81-3112103
Book Description Prentice-Hall. Book Condition: New. pp. 720. Bookseller Inventory # 5284514
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