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Aaker, David A. Advertising Management ISBN 13: 9780130141019

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9780130141019: Advertising Management
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This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it.

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  • PublisherPearson Education (US)
  • Publication date1991
  • ISBN 10 0130141011
  • ISBN 13 9780130141019
  • BindingHardcover
  • Edition number4
  • Number of pages1024
  • Rating

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9780133057157: Advertising Management: United States Edition

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David A. Aaker; John G. Myers; Rajeev Batra
Published by Pearson Education (US) (1992)
ISBN 10: 0130141011 ISBN 13: 9780130141019
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Book Description Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-558-166

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