Marketing of Technology and Innovation

3.59 avg rating
( 17 ratings by GoodReads )
 
9780130136060: Marketing of Technology and Innovation

For undergraduate/graduate-level courses in Marketing of Technology, Innovation, Marketing Management, Business-to-Business Marketing, New Product Development, E-commerce and Internet Marketing.

Using a systematic approach grounded in relevant theories and empirical research, this text provides a framework for making marketing decisions in a high-tech environment. It covers such industries and contexts as telecommunications, information technology (hardware and software), biotechnology, and consumer electronics. The book provides a balance between conceptual discussions and examples, small and big business, products and services, and consumer and business-to-business marketing contexts.

"synopsis" may belong to another edition of this title.

Product Description:

Good usable condition.

Review:

"The highlights and comments from business executives and other sources were especially insightful." ? Ashok Gupta, Ohio State University

"Clearly the most effective academic book on the market for teaching marketing strategies that are unique to organizations that are substantially impacted by technology." ? Jim Simpson, University of Alabama Huntsville

"Path breaking, practical, and up-to-date. Squarely aimed at the engineer-marketer in the trenches." ? Edward E. Rigdon, Georgia State University

"Provides excellent examples and cases which illustrates concepts and theories in the text." ? Raj Rakhra, University of Washington Business School

"A very good book with a tremendous depth of reference." ? Dan Maher, ACT Venture Capital

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Mohr, Jakki
Published by Prentice Hall
ISBN 10: 0130136069 ISBN 13: 9780130136060
New Hardcover Quantity Available: 1
Seller
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Hardcover. Book Condition: New. 0130136069 Ships promptly from Texas. Bookseller Inventory # GHT2187COSA061016H1013

More Information About This Seller | Ask Bookseller a Question

Buy New
10.14
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Jakki Mohr
Published by Prentice Hall (2001)
ISBN 10: 0130136069 ISBN 13: 9780130136060
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130136069

More Information About This Seller | Ask Bookseller a Question

Buy New
15.31
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Jakki Mohr
ISBN 10: 0130136069 ISBN 13: 9780130136060
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801301360601.0

More Information About This Seller | Ask Bookseller a Question

Buy New
18.28
Convert Currency

Add to Basket

Shipping: 3.18
Within U.S.A.
Destination, Rates & Speeds

4.

Jakki Mohr
Published by Prentice Hall (2001)
ISBN 10: 0130136069 ISBN 13: 9780130136060
New Hardcover First Edition Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. 1st. Bookseller Inventory # DADAX0130136069

More Information About This Seller | Ask Bookseller a Question

Buy New
20.71
Convert Currency

Add to Basket

Shipping: 3.18
Within U.S.A.
Destination, Rates & Speeds