Marketing of High-Technology Products and Innovations

3.59 avg rating
( 17 ratings by Goodreads )
 
9780130136060: Marketing of High-Technology Products and Innovations

This book provides a systematic approach which is grounded in relevant theories and empirical research. Marketing of Technology and Innovation provides a framework for making marketing decisions in a high-tech environment. It covers such industries and contexts as telecommunications, information technology (hardware and software), biotechnology, and consumer electronics. The book provides a balance between conceptual discussions and examples, small and big business, products and services, and consumer and business-to-business marketing contexts. Marketing of Technology and Innovation provides readers with a solid conceptual framework. The book covers such topics as strategy and corporate culture in high-technology firms, market orientation and R&D/Marketing interaction, marketing research tools, understanding customers, product development and management issues, distribution channels and supply chain management, pricing considerations, advertising and promotion, and high-technology marketing and the Internet. Ideal for those interested in learning about Marketing of Technology and Innovation, as well as Marketing Management, Business-to-Business Marketing, New Product Development, E-commerce and Internet Marketing.

"synopsis" may belong to another edition of this title.

From the Publisher:

The past few years have seen significant challenges including soaring fuel and food costs, climate change, ongoing poverty and human needs in developing countries, and an unstable global political environment. Solving these pressing problems requires a multifaceted approach, with a key aspect being the development of new technologies. New and established high-tech companies alike are offering revolutionary solutions for transportation and efficient energy generation. Social entrepreneurs and businesses of all sizes are pioneering new products and business models, even for base-of-the-pyramid markets (comprised of individuals who have low disposable incomes). Driving companies' business strategies is an increasing focus on the triple bottom line of people, profits, and planet. While the challenges are certainly daunting, it is an exciting time to be in tech!

From the Author:

A key contribution of the book are the Technology Expert’s "Views from the Trenches." High-tech marketing experts from Intel, IBM, Agilent, Foveon, Hewlett-Packard, and others, offer their insights about best-practices marketing in their companies.

Each chapter also features marketing implications for new technologies, such as RFID chips, nano-technology, Wi-Fi, and others.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Mohr, Jakki
Published by Prentice Hall
ISBN 10: 0130136069 ISBN 13: 9780130136060
New Hardcover Quantity Available: 1
Seller
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Hardcover. Book Condition: New. 0130136069 Ships promptly. Bookseller Inventory # HGT4572.2SWER120814H0559B

More Information About This Seller | Ask Bookseller a Question

Buy New
6.61
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Jakki Mohr
ISBN 10: 0130136069 ISBN 13: 9780130136060
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801301360601.0

More Information About This Seller | Ask Bookseller a Question

Buy New
11.79
Convert Currency

Add to Basket

Shipping: 3.06
Within U.S.A.
Destination, Rates & Speeds

3.

Jakki Mohr
Published by Prentice Hall (2001)
ISBN 10: 0130136069 ISBN 13: 9780130136060
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0130136069

More Information About This Seller | Ask Bookseller a Question

Buy New
15.32
Convert Currency

Add to Basket

Shipping: 3.06
Within U.S.A.
Destination, Rates & Speeds

4.

Mohr, Jakki
Published by Prentice Hall
ISBN 10: 0130136069 ISBN 13: 9780130136060
New Hardcover Quantity Available: 1
Seller
Textbookplaza
(sugar land, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Hardcover. Book Condition: New. 0130136069 New and in great condition with no missing or damaged pages. We ship daily except on Sundays. Need it urgently? Upgrade to Expedited. In Stock. Bookseller Inventory # E1711

More Information About This Seller | Ask Bookseller a Question

Buy New
19.76
Convert Currency

Add to Basket

Shipping: 3.83
Within U.S.A.
Destination, Rates & Speeds

5.

Jakki Mohr
Published by Prentice Hall (2001)
ISBN 10: 0130136069 ISBN 13: 9780130136060
New Hardcover First Edition Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130136069

More Information About This Seller | Ask Bookseller a Question

Buy New
28.90
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Mohr, Jakki
Published by Prentice Hall (2001)
ISBN 10: 0130136069 ISBN 13: 9780130136060
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. Bookseller Inventory # P110130136069

More Information About This Seller | Ask Bookseller a Question

Buy New
26.81
Convert Currency

Add to Basket

Shipping: 2.30
Within U.S.A.
Destination, Rates & Speeds

7.

Mohr, Jakki
Published by Prentice Hall
ISBN 10: 0130136069 ISBN 13: 9780130136060
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Hardcover. Book Condition: New. 0130136069 New Condition. Bookseller Inventory # NEW6.0042435

More Information About This Seller | Ask Bookseller a Question

Buy New
47.43
Convert Currency

Add to Basket

Shipping: 3.83
Within U.S.A.
Destination, Rates & Speeds