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For undergraduate/graduate courses in Marketing Management.
This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
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About the Author:
Philip Kotler Northwestern University
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date1999
- ISBN 10 0130122173
- ISBN 13 9780130122179
- BindingHardcover
- Number of pages784
- Rating
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Marketing Management: Millennium Edition (10th Edition)
Published by
Prentice Hall
(1999)
ISBN 10: 0130122173
ISBN 13: 9780130122179
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Hardcover
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Marketing Management: The Millennium Edition
Published by
Prentice Hall, Upper Saddle River, NJ
(1999)
ISBN 10: 0130122173
ISBN 13: 9780130122179
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Hardcover
Quantity: 1
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Book Description Hardcover. Condition: New. Millennium Edition. Book is New, The cover has very light rubbing. Quantity Available: 1. ISBN: 0130122173. ISBN/EAN: 9780130122179. Pictures of this item not already displayed here available upon request. Inventory No: 1560787169. Seller Inventory # 1560787169
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Marketing Management: The Millennium Edition
Published by
Prentice Hall, Upper Saddle River, NJ
(1999)
ISBN 10: 0130122173
ISBN 13: 9780130122179
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: New. Millennium Edition. Book is New, The cover has very light rubbing. Quantity Available: 1. ISBN: 0130122173. ISBN/EAN: 9780130122179. Pictures of this item not already displayed here available upon request. Inventory No: 1560787170. Seller Inventory # 1560787170
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MARKETING MANAGEMENT: MILLENNIUM
Published by
Prentice Hall
(1999)
ISBN 10: 0130122173
ISBN 13: 9780130122179
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 3.55. Seller Inventory # Q-0130122173
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