For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries.
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Book Description Pearson Education, 1998. Book Condition: Fair. 2nd Edition. N/A. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP22158921
Book Description Pearson Education, 1998. Book Condition: Good. 2nd Edition. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP9837299
Book Description Pearson Education, 1998. Book Condition: Very Good. 2nd Edition. N/A. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP63448928
Book Description Pearson, 1998. Paperback. Book Condition: Very Good. Marketing Hospitality and Tourism This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780130110312
Book Description Pearson, 1998. Paperback. Book Condition: Good. 9780130110312 Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780130110312
Book Description Pearson, 1998. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Second edition. Bookseller Inventory # BBI2298121
Book Description Pearson, 1998. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 5927586
Book Description Pearson. Book Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. Bookseller Inventory # Z1-W-021-00367
Book Description Book Condition: acceptable. 1420 Gramm. Bookseller Inventory # M00130110310-B
Book Description Pearson, 1998. Book Condition: D'occasion - Bon état. Vends toute ma collection personnelle. En bon état général sans gros défauts. Envoyé de France dans les 24 heures. (bas45). Bookseller Inventory # RA-3PYK-BMVH