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For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries.
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- PublisherPearson
- Publication date1998
- ISBN 10 0130110310
- ISBN 13 9780130110312
- BindingPaperback
- Edition number2
- Number of pages816
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Marketing for Hospitality and Tourism: International Edition
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Marketing Hospitality and Tourism
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Pearson Education, Limited
(1998)
ISBN 10: 0130110310
ISBN 13: 9780130110312
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Softcover
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Book Description Condition: Good. 2nd Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP102806203
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