For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries.
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Book Description Pearson 01/07/1998, 1998. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780130110312
Book Description Pearson 01/07/1998, 1998. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780130110312
Book Description Pearson, 1998. Paperback. Book Condition: Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. Second edition. Bookseller Inventory # BBI2298121
Book Description Pearson, 1998. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 5927586
Book Description Pearson. Book Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. Bookseller Inventory # Z1-W-021-00367
Book Description Book Condition: good. 1420 Gramm. Bookseller Inventory # M00130110310-G
Book Description Pearson, 1998. Book Condition: D'occasion - Bon état. Vends toute ma collection personnelle. En bon état général sans gros défauts. Envoyé de France dans les 24 heures. (bas45). Bookseller Inventory # RA-3PYK-BMVH