For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries.
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Book Description Pearson Education, 1998. Book Condition: Good. 2nd Edition. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP9837299
Book Description Pearson. Book Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. Bookseller Inventory # Z1-W-021-00367
Book Description Book Condition: acceptable. 1420 Gramm. Bookseller Inventory # M00130110310-B
Book Description Pearson, 1998. Book Condition: D'occasion - Bon état. Vends toute ma collection personnelle. En bon état général sans gros défauts. Envoyé de France dans les 24 heures. (bas45). Bookseller Inventory # RA-3PYK-BMVH