Marketing for Hospitality and Tourism: International Edition

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9780130110312: Marketing for Hospitality and Tourism: International Edition

For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries.

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Philip Kotler, John T. Bowen, James C. Makens
Published by Pearson Education (1998)
ISBN 10: 0130110310 ISBN 13: 9780130110312
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Kotler, Philip T., Bowen, John R., Makens Ph.D., James
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Philip T Kotler; John R. Bowen; James Makens Ph.D.
Published by Pearson (1998)
ISBN 10: 0130110310 ISBN 13: 9780130110312
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