Marketing Hospitality and Tourism

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9780130110312: Marketing Hospitality and Tourism

For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries.

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Kotler, Philip; Bowen, John R.; Makens Ph.D., James
Published by Pearson 01/07/1998 (1998)
ISBN 10: 0130110310 ISBN 13: 9780130110312
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Kotler, Philip; Bowen, John R.; Makens Ph.D., James
Published by Pearson 01/07/1998 (1998)
ISBN 10: 0130110310 ISBN 13: 9780130110312
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Book Description Pearson 01/07/1998, 1998. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780130110312

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Kotler, Philip; Bowen, John R.; Makens Ph.D., James
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Kotler, Philip; Bowen, John R.; Makens Ph.D., James
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