Global Marketing Management

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9780130103369: Global Marketing Management

For graduate courses in International and Global Marketing.

The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

"synopsis" may belong to another edition of this title.

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Keegan, Warren J.
Published by Pearson (1998)
ISBN 10: 0130103365 ISBN 13: 9780130103369
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Book Description Pearson, 1998. Paperback. Book Condition: Used; Very Good. Ships from the UK within 24 hours. Bookseller Inventory # BBI1913570

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Warren J. Keegan
Published by Pearson (1998)
ISBN 10: 0130103365 ISBN 13: 9780130103369
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Book Description Pearson, 1998. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 5360338

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Keegan, Warren J.
ISBN 10: 0130103365 ISBN 13: 9780130103369
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Book Description Book Condition: good. 1125 Gramm. Bookseller Inventory # M00130103365-G

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Keegan, Warren J.
Published by Prentice Hall, Upper Saddle River (1999)
ISBN 10: 0130103365 ISBN 13: 9780130103369
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Book Description Prentice Hall, Upper Saddle River, 1999. 6th ed.. g.e. 4° Okart. en Wirtschaft XIV pp., 639 pp. Bookseller Inventory # 2031706

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