Introduction to E-commerce

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9780130094056: Introduction to E-commerce

For undergraduate-level courses in Electronic Commerce.

Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.

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Turban, Efraim; King, David
Published by Prentice Hall (2002)
ISBN 10: 0130094056 ISBN 13: 9780130094056
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Turban, Efraim; King, David
ISBN 10: 0130094056 ISBN 13: 9780130094056
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