Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century

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9780130093158: Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century

This is the first definitive side-by-side guide to creating cutting edge radio commercials, exploring everything from how radio communicates, what kind of commercials work best, how to get great radio ideas and develop them into scripts, how to cast the best talent, and how to record and mix the final tracks.

Join a master class of legendary radio gurus that includes Britain’s Tony Hertz and Ralph Van Dijk ... America’s Austin Howe, John Immesoete, Keith Reinhard and Thomas Hripko ... Australia’s Street Remley, Lionel Hunt and Jack Vaughan. Spiced with first-hand tips from famous creatives like Michael Conrad, David Droga, Paul Fishlock, Neil French, Steve Henry, and more. Share their personal creative processes in page after page of practical and inspiring advice, complete with the world’s best scripts. Learn the trade secrets of radio recording in the world’s sharpest studios like Britain’s Angell Sound and Eardrum, America’s Famous Radio Ranch, Australia’s Flint Webster, Song Zu and Stellar Sound.

Step behind the scenes of radio campaigns like Real American Heroes and Motel 6 from world-class agencies like BBDO, The Campaign Palace, DDB Worldwide, Leo Burnett, Saatchi & Saachi, and many more. It’s the one book that can help you master radio creativity.

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From the Author:

Other books written by Jim Aitchison
1. Cutting Edge Advertising
2. Cutting Edge Commercials
3. Clueless in Advertising

All mentioned titles are available on Amazon.com

About the Author:

Jim Aitchison, an Australian, was former creative director of Singapore’s Ball Partnership and Batey Ads. He has won hundreds of awards and judged many of the world’s top shows. His first two books, Cutting Edge Advertising and Cutting Edge Commercials, have become international bestsellers. After twenty years in advertising, he is now an author, actor and voice-over.

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Aitchison, Jim
Published by Pearson Education (2002)
ISBN 10: 0130093157 ISBN 13: 9780130093158
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Jim Aitchison
Published by Pearson Education (2002)
ISBN 10: 0130093157 ISBN 13: 9780130093158
New Paperback Quantity Available: 1
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