The E-Commerce Book, Second Edition: Building the E-Empire (Communications, Networking and Multimedia)

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( 6 ratings by Goodreads )
 
9780124211612: The E-Commerce Book, Second Edition: Building the E-Empire (Communications, Networking and Multimedia)

New in the Second Edition
Contains over 60% new material
Complete and extensive glossary will be added
Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
Strengthened coverage of E-Business to Business
Increased and redesigned case studies
Increased European and international coverage
Revised, expanded, and enhanced illustrations
New, attractive text design with features such as margin notes
Increased size of tables containing website contacts
Redesigned cover

* Contains over 60% new material
* Complete and extensive glossary will be added
* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
* Strengthened coverage of E-Business to Business
* Increased and redesigned case studies
* Increased European and international coverage
* Revised, expanded, and enhanced illustrations
* New, attractive text design with features such as margin notes
* Increased size of tables containing website contacts
* Redesigned cover

"synopsis" may belong to another edition of this title.

Review:

What started as a curious exclusive property of the IT-initiated and the technologically hip is now a bona fide mainstream revolution embraced by prime ministers, pornographers, and poets. And in there, deep in the engine room, is business, buying in and getting bullish. Where would the modern manager be without an "e-commerce solution"? Problem is, the expertise that built the bricks-and-mortar business doesn't translate into success on the Internet gold rush. Half-term report for traditional businesses? "What your company lacks in e-skill, it makes up for in enthusiasm." Must try harder, boys and girls.

The E-Commerce Book is a paper-and-ink-solution, but don't let that put you off. It promises to transform buy-in and bullishness into results. Korper and Ellis set their out stall early on, their goal "to give each reader the right tools to jump head-first into the pool of e-commerce and to find it comfortable and deep with opportunity." What you get is a thorough, no-nonsense guide to launching and maintaining a business on the Internet, covering all points from sales and marketing to technology and architecture, stopping at globalization and off-the-shelf e-commerce solutions along the way.

Refreshingly for the hyped and happening world of e-commerce, the authors make no dramatic claims--it isn't going to be easy, but with ambition, creativity, and access to the right information (i.e., this book), it's possible to do e-business with the best of them. And if you're late, don't worry. "The Internet's extraordinary youth means its earnings potential has no apparent ceiling," they say. "Plenty of room still exists for pioneers to enjoy similar e-commerce success." The text is aimed squarely at businesses, and the language and aspirations resound to an accessible commercial rhythm--variations on the phrase "the beauty of electronic commerce is that when you do one thing right, you get paid over and over" are still in the count.

Age often takes second place to youth in adapting to technology and ideas--think of those organizations using preteen business advisors. With the help of The E-Commerce Book, your company could soon be surfing with the little boys. --Iain Campbell

From the Back Cover:

Great claims indeed. In actual fact, this book probably could."

- IS OPPORTUNITIES


"Business-to-business and business-to-consumer models are clearly defined... Offers readers the latest examples of best practice across a range of industry sectors and looks at features, such as auction technology and security, which are crucial to e-commerce success."

- IT TRAINING

"If you want to be successful read this. A fantastic book for anyone that wants to know more about e-commerce. This book is written in a way that anyone, technical or not, can feel totally informed upon finishing it and more importantly, will refer back to many many times. I highly recommend it! There are many e-commerce books out there but this one is a must have!"

- CHERYL MURPHY, SALES MANAGER, ORACLE PUBLISHING

Praise for the Authors' E-Commerce Program:

"I wanted to let you know how pleased I am as a new student of your E-Commerce Program. During the first hour of the first class, you presented an idea that could save my company ten times the cost of the course tuition."


- Thomas(Tom) A. Kirwan, Director-Logistics, Fujitsu Network Services, a division of Fujitsu Network Communications

"...I may never need to set up an entire website,
but now I understand the business decisions that pertain to the planning, implementation, and support of e-commerce technical architectures used to support e-commerce business solutions."



- Suzanne Dixon, Manager, KPMG, LLP


KEY FEATURES:


  • Contains over 60% new material
  • Complete and extensive glossary will be added
  • Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
  • Strengthened coverage of E-Business to Business
  • Increased and redesigned case studies
  • Increased European and international coverage
  • Revised, expanded, and enhanced illustrations
  • New, attractive text design with features such as margin notes
  • Increased size of tables containing website contacts
  • Redesigned cover

"About this title" may belong to another edition of this title.

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