Design for Emotion

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9780123865311: Design for Emotion

"Emotion is the heart and soul of every product we encounter. Van Gorp and Adams have written an essential guide to product design success that places emotion squarely in the middle of design practice where it belongs. Starting from well-grounded evidence, they distill emotional design into a set of fundamentals any designer would be wise to adopt. Whether you are a business leader, practitioner, or consumer, this book will change how you think about design." - Ken Fry, Design Director, Artefact -
Creative professionals who design consumer products, entertainment, software, websites, marketing, and communications are beginning to appreciate the importance of evoking emotions and personality to capture viewers' attention and create satisfying experiences. Design for Emotion addresses the basic questions around designing emotional experiences; why, what, whenwhere and how do we design for emotion? With extensive real-world examples to help illustrate how emotion and personality are communicated through design, Design for Emotion isn't just another book on design theory - it's an imminently practical guide to applying and eliciting emotion in design.
Design for Emotion:

  • explains the relationship between emotions and product personalities
  • details the most important dimensions of a product's personality
  • examines models for understanding users' relationships with products
  • explores how to intentionally design product personalities 
  • provides extensive examples from the worlds of product, web and application design
  • includes a simple and effective model for creating more emotional designs
The book features interviews with Stephen P. Anderson, Aarron Walter, Marco van Hout, Patrick W. Jordan and Trish Miner, and case studies from Moni Wolf, Matt Pattison, Shayal Chhibber, Chris Fryer and Damian Smith. Harness the power of emotional design to enhance products, websites and applications while improving user experience and increasing customer satisfaction. Design for Emotion will help you do a better job of communicating the emotions and personality that fit your client's message and brand values. 
Foreword by BJ Fogg,Founder & Director, Stanford Persuasive Technology Lab 

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From the Back Cover:

Increase the success of your designs by understanding how emotions affect people's decisions and behavior. Design for Emotion introduces you to the why, what, when, where and how of designing emotional experiences. Learn how to increase user engagement, loyalty and satisfaction by incorporating emotion and personality into your designs. This isn't just another book on design theory - it's exceptionally practical. The applications of emotion in design are explored through extensive real-world examples.
This book will help you improve the design of products, interfaces and applications while enhancing learning and understanding. We introduce the A.C.T. Model (Attract/Converse/Transact), a framework for creating designs that intentionally trigger emotional responses. Design for Emotion will help your designs attract more attention and communicate your message more powerfully, to more people.

  • Learn why designing for emotion improves users' relationships with your product.
  • Understand how design affects emotions through examples from the world of product and interface design.
  • Apply our simple and effective model to address users' emotional considerations in your designs. 

About the Author:

Trevor van Gorp:
Trevor has been working in design and visual communication since 1994, and in emotional design and user experience since 2003. He has lead the design of enterprise level websites and applications, and created information architecture, performed interaction design and conducted user research and usability evaluations for clients such as the City of Edmonton, Comcast, Ancestry.com, DDB Canada and the Government of Alberta.
Trevor has given presentations on the topic of designing for emotion at conferences in North America and Sweden. He holds a Bachelor of Fine Art in Graphic Design and a Master of Environmental Design in Industrial Design.
Edie Adams:
Edie has made a career out of evoking emotion through design. Trained in occupational ergonomics, product design and design research, her innovations have been recognized with more than 40 U.S. patents. For more than 20 years, Edie has worked with product teams, innovation groups, and business leadership  to develop an understanding of the physical, cognitive and emotional interactions between people and design that drive product success.
Her design work is included in the Permanent Collection of the Museum of Modern Art in New York and the Chicago Athenaeum. She is a CPE (Certified Professional Ergonomist), and holds a Master of Environmental Design in Industrial Design and a Bachelor of Science (B.Sc.) in Psychology from the University of Calgary, where she has been an Adjunct Professor in the Faculty of Environmental Design.

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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2012. Paperback. Book Condition: New. Language: English . Brand New Book. Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. This isn t just another design theory book - it s imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. Bookseller Inventory # AAU9780123865311

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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2012. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. This isn t just another design theory book - it s imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. Bookseller Inventory # BTE9780123865311

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