Design to Thrive: Creating Social Networks and Online Communities that Last

3.8 avg rating
( 40 ratings by Goodreads )
 
9780123749215: Design to Thrive: Creating Social Networks and Online Communities that Last

Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful.

Design to Thrive presents tried and tested design methodologies, based on the author’s decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called "RIBS," which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute.

  • Provides essential tools to create thriving social networks, helping designers to avoid common pitfalls, avoid costly mistakes, and to ensure that communities meet client needs
  • Contains real world stories from popular, well known communities to illustrate how the concepts work
  • Features a companion online network that employs the techniques outlined in the book

"synopsis" may belong to another edition of this title.

About the Author:

With over 30 years of experience researching and effectively applying social networks, Tharon W. Howard is a nationally recognized leader in the field. He is a Professor at Clemson University where he teaches in the doctoral program in Rhetoric(s), Communication, and Information Design and the Master of Arts in Professional Communication program. As Director of the Clemson University Usability Testing Facility, he has conducted sponsored research aimed at improving and creating new software interfaces, online document designs, and information architectures for clients including IBM, NCR Corp., AT&T, Time-Warner, etc. Howard is the author of A Rhetoric of Electronic Communities, co-author of Visual Communication: A Writer’s Guide, co-editor of Electronic Networks: Crossing Boundaries and Creating Communities.

Review:

"This book provides the necessary antidote to the thoughtless, random and in too many cases desperate nature of many of today’s attempts to build online communities." – Carl Zetie, Strategist, IBM

"Howard's theoretical stance is firmly grounded in a lifetime of practical experience which makes fascinating and sometimes very amusing reading. Have you ever wondered why some networks and communities thrive and others fail? Read this book and find out." –Dr. Jurek Kirakowski, Senior Lecturer, Human Factors Research Group, Cork, Ireland

"Professionals in technical communication will find this book packed with relevant information, especially given the evolving role of communicators in new media. Writers and editors can put best practices to use in working with their employers, with clients, or within their own professional lives."--Angel Belford, Technical Communication, Volume 58, Number 1, February 2011

"This important work fills a gap in the literature in its proposal of methods to fuse technology with practical community growth and sustainability... [Howard] more than knows the subject, considering the very prominent place he holds in the human computer interaction and usability communities... [Howard] very smoothly conveys his thoughts in an eloquent, easily accessible manner that any level of reader would be able to penetrate.... This surprisingly deep yet easily readable book seamlessly incorporates the research of people such as Bruce Tuckman, Leon Festinger, and Charlene Li and Josh Bernoff, among others... Highly recommended. All levels of academic and professional readers, especially those who create and maintain online communities."--CHOICE

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Tharon W Howard
Published by MORGAN KAUFMANN, United States (2010)
ISBN 10: 0123749212 ISBN 13: 9780123749215
New Trade Paperback Quantity Available: 1
Seller:
Powell's Books
(Portland, OR, U.S.A.)
Rating
[?]

Book Description MORGAN KAUFMANN, United States, 2010. Trade Paperback. Book Condition: New. TRADE PAPERBACK Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. History and Social Science>World History>General. Book: NEW, New. Bookseller Inventory # 01978012374921500. Bookseller Inventory # 01978012374921500

More Information About This Seller | Ask Bookseller a Question

Buy New
23.43
Convert Currency

Add to Basket

Shipping: 3.40
Within U.S.A.
Destination, Rates & Speeds

2.

Howard, Tharon
ISBN 10: 0123749212 ISBN 13: 9780123749215
New Quantity Available: > 20
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2010. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # TE-9780123749215

More Information About This Seller | Ask Bookseller a Question

Buy New
28.45
Convert Currency

Add to Basket

Shipping: 3.02
Within U.S.A.
Destination, Rates & Speeds

3.

Tharon W. Howard
Published by ELSEVIER SCIENCE TECHNOLOGY, United States (2010)
ISBN 10: 0123749212 ISBN 13: 9780123749215
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2010. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. Design to Thrive presents tried and tested design methodologies, based on the author s decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called RIBS, which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute. Bookseller Inventory # EOD9780123749215

More Information About This Seller | Ask Bookseller a Question

Buy New
32.74
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Tharon Howard
Published by Morgan Kaufmann (2010)
ISBN 10: 0123749212 ISBN 13: 9780123749215
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Morgan Kaufmann, 2010. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0123749212

More Information About This Seller | Ask Bookseller a Question

Buy New
31.85
Convert Currency

Add to Basket

Shipping: 3.02
Within U.S.A.
Destination, Rates & Speeds

5.

HOWARD, THARON
Published by Morgan Kaufmann (2010)
ISBN 10: 0123749212 ISBN 13: 9780123749215
New Paperback Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Morgan Kaufmann, 2010. Paperback. Book Condition: NEW. 9780123749215 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE01196557

More Information About This Seller | Ask Bookseller a Question

Buy New
29
Convert Currency

Add to Basket

Shipping: 8
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

HOWARD, THARON
Published by Morgan Kaufmann (2010)
ISBN 10: 0123749212 ISBN 13: 9780123749215
New Paperback Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Morgan Kaufmann, 2010. Paperback. Book Condition: NEW. 9780123749215 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE0892427

More Information About This Seller | Ask Bookseller a Question

Buy New
29
Convert Currency

Add to Basket

Shipping: 8
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Howard, Tharon
Published by Morgan Kaufmann (2010)
ISBN 10: 0123749212 ISBN 13: 9780123749215
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Morgan Kaufmann, 2010. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110123749212

More Information About This Seller | Ask Bookseller a Question

Buy New
39.77
Convert Currency

Add to Basket

Shipping: 1.51
Within U.S.A.
Destination, Rates & Speeds

8.

Howard, Tharon
Published by Morgan Kaufmann Pub (2010)
ISBN 10: 0123749212 ISBN 13: 9780123749215
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Morgan Kaufmann Pub, 2010. Paperback. Book Condition: Brand New. 1st edition. 248 pages. 9.10x7.40x0.70 inches. In Stock. Bookseller Inventory # zk0123749212

More Information About This Seller | Ask Bookseller a Question

Buy New
43.45
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Tharon Howard
Published by Morgan Kaufmann (2010)
ISBN 10: 0123749212 ISBN 13: 9780123749215
New Softcover Quantity Available: 3
Seller:
Rating
[?]

Book Description Morgan Kaufmann, 2010. Book Condition: New. Bookseller Inventory # TV9780123749215

More Information About This Seller | Ask Bookseller a Question

Buy New
67.35
Convert Currency

Add to Basket

Shipping: 2.66
From Germany to U.S.A.
Destination, Rates & Speeds

10.

Tharon W. Howard
ISBN 10: 0123749212 ISBN 13: 9780123749215
New Paperback Quantity Available: 1
Seller:
AussieBookSeller
(SILVERWATER, NSW, Australia)
Rating
[?]

Book Description 2010. Paperback. Book Condition: New. Paperback. Creating Social Networks and Online Communities That Last. Social networks and online communities are reshaping the way people communicate, both in their personal and professi.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 248 pages. 0.606. Bookseller Inventory # 9780123749215

More Information About This Seller | Ask Bookseller a Question

Buy New
44.23
Convert Currency

Add to Basket

Shipping: 28.05
From Australia to U.S.A.
Destination, Rates & Speeds