zUkuk Sue Runyard Museum Marketing Handbook

ISBN 13: 9780112905172

Museum Marketing Handbook

0 avg rating
( 0 ratings by Goodreads )
 
9780112905172: Museum Marketing Handbook

Why should museums invest time and resources in developing a marketing strategy when there are so many other demands on their limited budget? The simple answer is that there is evidence that effective marketing assists the survival of the museum. Since 1991 reports from professional bodies have stressed the need for marketing officers within museums and the importance of market research. This practical handbook has been written to help museum staff introduce marketing where there is none, to improve it where it already exists, and to think of ever more creative ways to make it serve museums. The advice given is detailed enough to be genuinely helpful and it is presented in a friendly and accessible style. Case studies focus on museums of different sizes and with varied clientele - but the positive message is common to them all.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Museums Galleries Commission
Published by TSO, United Kingdom (2006)
ISBN 10: 011290517X ISBN 13: 9780112905172
New Paperback Quantity Available: 10
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description TSO, United Kingdom, 2006. Paperback. Book Condition: New. Language: English . Brand New Book. Why should museums invest time and resources in developing a marketing strategy? The answer is that there is evidence that effective marketing assists the survival of the museum. This handbook has been written to help museum staff introduce marketing techniques. Bookseller Inventory # TS19780112905172

More Information About This Seller | Ask Bookseller a Question

Buy New
16.57
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Museums & Galleries Commission
Published by TSO
ISBN 10: 011290517X ISBN 13: 9780112905172
New Paperback Quantity Available: 10
Seller
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description TSO. Paperback. Book Condition: new. BRAND NEW, The Museum Marketing Handbook, Museums & Galleries Commission, Why should museums invest time and resources in developing a marketing strategy when there are so many other demands on their limited budget? The simple answer is that there is evidence that effective marketing assists the survival of the museum. Since 1991 reports from professional bodies have stressed the need for marketing officers within museums and the importance of market research. This practical handbook has been written to help museum staff introduce marketing where there is none, to improve it where it already exists, and to think of ever more creative ways to make it serve museums. The advice given is detailed enough to be genuinely helpful and it is presented in a friendly and accessible style. Case studies focus on museums of different sizes and with varied clientele - but the positive message is common to them all. Bookseller Inventory # B9780112905172

More Information About This Seller | Ask Bookseller a Question

Buy New
10.26
Convert Currency

Add to Basket

Shipping: 6.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Museums Galleries Commission
Published by TSO, United Kingdom (2006)
ISBN 10: 011290517X ISBN 13: 9780112905172
New Paperback Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description TSO, United Kingdom, 2006. Paperback. Book Condition: New. Language: English . Brand New Book. Why should museums invest time and resources in developing a marketing strategy? The answer is that there is evidence that effective marketing assists the survival of the museum. This handbook has been written to help museum staff introduce marketing techniques. Bookseller Inventory # TS19780112905172

More Information About This Seller | Ask Bookseller a Question

Buy New
18.02
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Museums & Galleries Commission
Published by Stationery Office Books (1994)
ISBN 10: 011290517X ISBN 13: 9780112905172
New Hardcover Quantity Available: 2
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Stationery Office Books, 1994. Hardcover. Book Condition: Brand New. 120 pages. 9.69x6.06x0.63 inches. In Stock. Bookseller Inventory # __011290517X

More Information About This Seller | Ask Bookseller a Question

Buy New
17.86
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Runyard, Sue
Published by Stationery Office Books (TSO) (2006)
ISBN 10: 011290517X ISBN 13: 9780112905172
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Stationery Office Books (TSO), 2006. Hardcover. Book Condition: New. Bookseller Inventory # DADAX011290517X

More Information About This Seller | Ask Bookseller a Question

Buy New
26.30
Convert Currency

Add to Basket

Shipping: 3.06
Within U.S.A.
Destination, Rates & Speeds

6.

Sue Runyard
Published by Stationery Office Books (TSO) (2006)
ISBN 10: 011290517X ISBN 13: 9780112905172
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Stationery Office Books (TSO), 2006. Hardcover. Book Condition: New. book. Bookseller Inventory # 011290517X

More Information About This Seller | Ask Bookseller a Question

Buy New
36.52
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds