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Paperback. Pub Date: 2009 Pages: 304 in Publisher: Vintage 'Alternative' medicine is now used by one in three of us In the UK we Gloom - defying shoppers from an estimated 4.5 billion a year on it and its practitioners are now insinuating themselves into the mainstream. There are methods based on ancient or far-eastern medicine. as well as ones invented in the nineteenth and twentieth centuries. Many are promoted as natural treatments. What they have in common is that there is no hard evidence that any of them work. Treatments like homeopathy. acupuncture and chiropractic are widely available and considered reputable by many. Ever more bizarre therapies. from naturopathy to nutraceuticals. ear candling to ergogenics. are increasingly favoured. Endorsed by celeities and emaced by the middle classes. alternative medicine's appeal is based on the spurious rediscovery of ancient...
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"a potted history of alternative medicine, as well as a thorough rebuttal of it, and her research is both fascinating and illuminating" (Natalie Haynes New Humanist)
"Recommended treatment: another dose of Shapiro" (Daily Mail)
"If you already buy into CAM, Shapiro's trade is going to make you feel angry and / or stupid. Which is sad, because you are exactly the kind of person who should digest it carefully before reaching for the arnica" (The Times)
"This trenchant polemic against every form of quackery from crystal healing to colonic irrigation is brilliant, necessary stuff" (Scotland on Sunday)
"Very readable book...clear and bracing" (Evening Standard)
In the tradition of Fast Food Nation, an entertaining, well-argued and very provocative calling to account of a huge and rapidly-expanding industry.
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Book Description Random House UK, 2009. Paperback. Condition: New. 1. Seller Inventory # DADAX0099522861
Book Description Vintage UK, 2009. Condition: New. book. Seller Inventory # M0099522861
Book Description Vintage UK. PAPERBACK. Condition: New. 0099522861 New Condition. Seller Inventory # NEW33.1954806
Book Description Random House UK, 2009. Paperback. Condition: New. Never used!. Seller Inventory # P110099522861
Book Description Condition: New. New. Seller Inventory # S-0099522861