Must-Have: The Hidden Instincts Behind Everything We Buy

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9780099437925: Must-Have: The Hidden Instincts Behind Everything We Buy

Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?

In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.

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Review:

"Frankly gripping" ( The Times)

"Ingenious, and brilliantly argued" ( Literary Review)

"One of the punchiest evolutionary psychologists now publishing ... a major work of subversion ... it couldn't be more timely" ( Evening Standard)

"Intelligent, engaging, exasperating and funny" ( New Scientist)

"Superb... Stimulating and full of wit" ( Prospect)

Book Description:

Acclaimed psychologist Geoffrey Miller uses evolutionary psychology to reveal how the dizzying, brand-saturated world of modern consumerism really works.

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Miller, Geoffrey
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Book Description Vintage Publishing, United Kingdom, 2010. Paperback. Book Condition: New. 198 x 129 mm. Language: English . Brand New Book. Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today s world? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism. Bookseller Inventory # AAZ9780099437925

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Book Description Vintage Publishing, United Kingdom, 2010. Paperback. Book Condition: New. 198 x 129 mm. Language: English . Brand New Book. Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today s world? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism. Bookseller Inventory # AAZ9780099437925

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Book Description Paperback. Book Condition: New. Not Signed; Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through. book. Bookseller Inventory # ria9780099437925_rkm

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Book Description Vintage, 2010. Book Condition: New. 2010. Paperback. Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? This title takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Num Pages: 384 pages. BIC Classification: JFDV; JFFT; VSP. Category: (G) General (US: Trade). Dimension: 196 x 131 x 26. Weight in Grams: 274. . . . . . . Bookseller Inventory # V9780099437925

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Book Description Vintage. Book Condition: New. 2010. Paperback. Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? This title takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Num Pages: 384 pages. BIC Classification: JFDV; JFFT; VSP. Category: (G) General (US: Trade). Dimension: 196 x 131 x 26. Weight in Grams: 274. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780099437925

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Book Description Vintage, 2010. Paperback. Book Condition: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Bookseller Inventory # V9780099437925

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