GEOFFRE MILLER Must-Have

ISBN 13: 9780099437925

Must-Have

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9780099437925: Must-Have

Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.

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About the Author:

Geoffrey Miller studied at Columbia, Stanford, Sussex and Munich Universities and until recently was at University College, London. He now teaches at the University of New Mexico.

Review:

"Frankly gripping" The Times "Ingenious, and brilliantly argued" Literary Review "One of the punchiest evolutionary psychologists now publishing ... a major work of subversion ... it couldn't be more timely" Evening Standard "Intelligent, engaging, exasperating and funny" New Scientist "Superb... Stimulating and full of wit" Prospect

"About this title" may belong to another edition of this title.

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Book Description Vintage Publishing, United Kingdom, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today s world? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism. Bookseller Inventory # AAZ9780099437925

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Book Description Vintage, 2010. Book Condition: New. 2010. Paperback. Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? This title takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Num Pages: 384 pages. BIC Classification: JFDV; JFFT; VSP. Category: (G) General (US: Trade). Dimension: 196 x 131 x 26. Weight in Grams: 274. . . . . . . Bookseller Inventory # V9780099437925

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Book Description Vintage. Book Condition: New. 2010. Paperback. Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? This title takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Num Pages: 384 pages. BIC Classification: JFDV; JFFT; VSP. Category: (G) General (US: Trade). Dimension: 196 x 131 x 26. Weight in Grams: 274. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780099437925

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