Boo Hoo: A Dot Com Story

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9780099418375: Boo Hoo: A Dot Com Story

boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes.

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Review:

"Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster." ( The Sunday Times)

" Boo Hoo is an engrossing account of how two childhood friends persuaded some of the world's savviest investors and fashion houses - including Bernard Arnault's LVMH and the Benetton family - to fund a sports and designer clothing company to the tune of $100m." ( The Guardian)

"[his] tale captures the hype and excitement of developing what was seen by many as a ground-breaking company with state-of-the-art technology- Along the way, it tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press." ( BBC.co.uk)

"The game would be to bring boo.com to market, when it would soon be worth more than $1 billion and make its backers rich. Can all this have happened last year? It seems more like a tale from a different aeon, but the lessons it teaches are timeless." ( The Spectator)

"Reading [this] has the fascination of watching a high-speed car crash replayed in slow motion. You know what's going to happen, you can see the confident glow on the drivers' faces, but can't warn them about the curve in the road that is coming to unstick them. Schadenfreude is irresistible. And yet everyone walks away unhurt." ( The Independent)

From the Publisher:

An internet Barbarians at the Gate: the boo.com story captures the feverish excitement of the dot.com boom in the late 90s.

"About this title" may belong to another edition of this title.

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Ernst Malmsten, Kajsa Leander, Erik Portanger
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Book Description Cornerstone, United Kingdom, 2002. Paperback. Book Condition: New. 192 x 128 mm. Language: English . Brand New Book. boo hoo is a gripping, insider s account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes. Aladdin Paperbacks and And Baby and and ed. Bookseller Inventory # AAZ9780099418375

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Book Description Cornerstone, United Kingdom, 2002. Paperback. Book Condition: New. 192 x 128 mm. Language: English . Brand New Book. boo hoo is a gripping, insider s account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes. Aladdin Paperbacks and And Baby and and ed. Bookseller Inventory # AAZ9780099418375

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Book Description 2002. Paperback. Book Condition: New. 1st. 130mm x 197mm x 25mm. Paperback. boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes. boo hoo is a gripp.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 416 pages. 0.291. Bookseller Inventory # 9780099418375

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Book Description Cornerstone. Book Condition: New. 2002. New Ed. Paperback. Presents an account of how two childhood friends persuaded some of the world's savviest investors and fashion houses to fund a sports and designer clothing company to the tune of $100m. This work tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press. Num Pages: 416 pages. BIC Classification: BGB; KJE; KNSX; UDB. Category: (G) General (US: Trade). Dimension: 198 x 132 x 26. Weight in Grams: 298. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780099418375

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Malmsten, Ernst; Leander, Kajsa; Portanger, Erik; Drazin, Charles
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Book Description Cornerstone, 2002. Book Condition: New. 2002. New Ed. Paperback. Presents an account of how two childhood friends persuaded some of the world's savviest investors and fashion houses to fund a sports and designer clothing company to the tune of $100m. This work tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press. Num Pages: 416 pages. BIC Classification: BGB; KJE; KNSX; UDB. Category: (G) General (US: Trade). Dimension: 198 x 132 x 26. Weight in Grams: 298. . . . . . . Bookseller Inventory # V9780099418375

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