In an age where electronic communication is the norm, the ability to communicate effectively via e-mail is a skill no individual or business can afford to ignore. Yet people are unsure how to write them, what tone to adopt, what language to use and what legal implications e-mail content has.Contents:Organisational procedures businesses can adopt in order to avoid ‘e-mail overload’·Step-by-step approaches to finding your way around e-mail software·Language in the electronic age·The nuts-and-bolts of writing different types of e-mail·The problems and possibilities of e-mail marketing·How marketing will be transformed by the Net·Electronic communication: law, libel and how far businesses can and should use e-mail surveillance
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The essential guide to communicating effectively via e-mail.About the Author:
Steve Morris is the senior partner at Burton Morris Consultancy and has worked with many major corporations including Visa International, Motorola, Lloyd’s TSB and Sainsbury’s.
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Book Description Random House UK, 2000. Paperback. Book Condition: New. Bookseller Inventory # DADAX0099415836