Virtual Murdoch: Reality Wars on the Information Highway

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9780099286363: Virtual Murdoch: Reality Wars on the Information Highway

In the summer of 2000, Rupert Murdoch is weeks away from realising his life's dream. Three years ago, he set out to challenge every media group in America and he failed. Now unexpectedly the last wave of the tech stockmarket boom has given him a second chance. Murdoch's gamble is to change the way the world communicates. His plan will establish himself as the most powerful media figure on the planet and put him in direct conflict with Bill Gates. With time running out, Murdoch must beat Gates to the Premier League television rights, then float the world's biggest satellite platform on Wall Street before the market falls over. Battling cancer, his family fraying while the empire falters, Murdoch will do whatever he must to make this final, greatest gamble work.

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Book Description:

A hard-hitting, highly controversial expose of the biggest, most powerful and mysterious media player of them all

From the Back Cover:

In the summer of 2000, as the world's great media companies battle to reinvent themselves, Rupert Murdoch is weeks away from realising his life's dream. He is on a quest to change the way the world communicates and to establish himself as the most powerful media figure on the planet before the wave of money from the technology stock boom fails.

Virtual Murdoch charts the real story behind the rise of News Corporation: the secret debt crises and family deals, the New York part that saved his empire, the covert government inquiries, the tax investigations as well as the bewildering duels with Bill Gates, Ted Turner, Gerry Levin, Ron Perelman, Newt Gingrich, cable king John Malone, Disney's Michael Eisner, Tony Blair and televangelist turned diamond miner, Pat Robertson.

From the Power Rangers to Titanic, Neil Chenoweth tracks a broad course across fin de siecle media culture. As time runs out for Murdoch, the race for Premier League television rights is the key to a $US80 billion deal. Battling cancer, juggling politics on three continents, his family fraying while the empire falters, Rupert Murdoch will do whatever he must to make this final, greatest gamble work.

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