The ability to find and analyse information quickly and accurately can give a business an edge over its competitors. The authors show how to learn the skills that help transform widely accessible raw data into useful knowledge, by adapting techniques used by such organizations as the CIA.
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The Intelligence Edge: How to Profit in the Information Age is a tightly focused primer that details ways to smartly and systematically gather the specific type of data that can boost profitability in virtually any company. George Friedman, Meredith Friedman, Colin Chapman and John S. Baker Jr--four experts on intelligence-gathering techniques-- identify the primary sources for such information and outline an eight-step formula for acquiring, prioritizing and utilizing it. The authors discuss legal questions that can arise as well as possible sources of assistance and tools (including the Net) to aid in the process.
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