Brutal Simplicity of Thought: How It Changed the World

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( 21 ratings by Goodreads )
 
9780091957025: Brutal Simplicity of Thought: How It Changed the World

The principles of creativity revealed in deceptively simple words and pictures by the man behind the world's most successful advertising agency.
Simplicity looks easy. It's not. It's easier to complicate than simplify. 

Now in a pocket-sized format, Brutal Simplicity of Thought, presents stunningly simple examples of concepts that have changed the world -- from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. 

Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

"synopsis" may belong to another edition of this title.

About the Author:

This book started life as a training manual for SAATCHI advertising employees. Its approach shaped the Saatchi story for 40 years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands.

Review:

"A beautifully minimalist book." --Good Book Guide

"About this title" may belong to another edition of this title.

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M & C Saatchi
Published by Ebury (2013)
ISBN 10: 0091957028 ISBN 13: 9780091957025
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M & C Saatchi
Published by Ebury (2013)
ISBN 10: 0091957028 ISBN 13: 9780091957025
New Hardcover Quantity Available: 1
Seller
Zarak Books
(Norwich, United Kingdom)
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Book Description Ebury, 2013. Hard Cover. Book Condition: New. Brand new copy. Dispatched within 24 hours of receiving the order. Bookseller Inventory # 048711

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