Belching Out the Devil: Global Adventures with Coca-Cola

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9780091927042: Belching Out the Devil: Global Adventures with Coca-Cola

Take a dangerously entertaining trip in search of the real story behind Coca-Cola.

Coca-Cola and its logo are everywhere: in our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs U.S. presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space.

From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola’s iconic advertising campaigns don’t mention. Child labourers in the sugar cane fields of El Salvador; Indian workers exposed to toxic chemicals; Colombian union leaders falsely accused of terrorism and jailed alongside the paramilitaries who want to kill them. And many more.

Provocative, funny and stirring, Belching Out the Devil investigates the truth behind one of the planet’s biggest brands.

"synopsis" may belong to another edition of this title.

About the Author:

Mark Thomas has worked as an activist/comedian for over twenty years. He has been awarded a UN Global Human Rights Defender Award. His three-year campaign to stop the building of the Ilisu dam in Turkey was ultimately successful and saved 78,000 Kurds from being displaced.

From The Washington Post:

From The Washington Post's Book World/washingtonpost.com Reviewed by Justin Moyer A less-than-hilarious BBC comedian turned self-styled "libertarian anarchist," Mark Thomas once offered a bounty for George W. Bush's head. But this time, in his imperfectly written exposé "Belching Out the Devil," he takes on a cause without term limits: the Coca-Cola Co.'s shameful unwillingness to investigate its anti-union, anti-environment bottlers. "Coca-Cola is the biggest brand in the world," Thomas writes, "[with] a greater reach than a flu virus." After reading about this British Michael Moore's misadventures in Colombia (where Coke ignored the murders of union organizers), India (where its factories are depleting the water table) and Mexico (where bottlers illegally refused to sell to bodegas that stocked competing brands), one will agree with Thomas's indictment without relishing his endless supply of cheesy one-liners. "I feel like I've been beaten up by pesto," Thomas says after receiving a basil purification rubdown in a Mayan community that drinks Coke to, ahem, burp and expel evil spirits. As journalism, "Belching Out the Devil" does for soda what Eric Schlosser's "Fast Food Nation" did for the hamburger. As comedy, it's less "Some Like It Hot" than "Police Academy 4."
Copyright 2009, The Washington Post. All Rights Reserved.

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Book Description Ebury Publishing, United Kingdom, 2009. Paperback. Book Condition: New. Language: English . Brand New Book. Coca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola s iconic advertising campaigns don t mention. Child labourers in the sugar cane fields of El Salvador. Indian workers exposed to toxic chemicals. Colombian union leaders falsely accused of terrorism and jailed alongside the paramilitaries who want to kill them. And many more. Provocative, funny and stirring, Belching Out the Devil investigates the truth behind one of the planet s biggest brands. Bookseller Inventory # AAZ9780091927042

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Book Description Ebury Publishing, United Kingdom, 2009. Paperback. Book Condition: New. Language: English . Brand New Book. Coca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola s iconic advertising campaigns don t mention. Child labourers in the sugar cane fields of El Salvador. Indian workers exposed to toxic chemicals. Colombian union leaders falsely accused of terrorism and jailed alongside the paramilitaries who want to kill them. And many more. Provocative, funny and stirring, Belching Out the Devil investigates the truth behind one of the planet s biggest brands. Bookseller Inventory # AAZ9780091927042

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Book Description Ebury Press, 2009. Book Condition: New. 2009. Paperback. Coca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. This title investigates the stories and people Coca-Cola's iconic advertising campaigns don't mention. Num Pages: 384 pages. BIC Classification: JFCA; KNDF; WBXN. Category: (G) General (US: Trade). Dimension: 198 x 129 x 25. Weight in Grams: 266. . . . . . . Bookseller Inventory # V9780091927042

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Book Description Ebury Press. Book Condition: New. 2009. Paperback. Coca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. This title investigates the stories and people Coca-Cola's iconic advertising campaigns don't mention. Num Pages: 384 pages. BIC Classification: JFCA; KNDF; WBXN. Category: (G) General (US: Trade). Dimension: 198 x 129 x 25. Weight in Grams: 266. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780091927042

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