Coca-Cola and its logo are everywhere. In our homes, our workplaces, and even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't mention such as: child labourers in the sugar cane fields of El Salvador; Indian workers exposed to toxic chemicals; Colombian union leaders falsely accused of terrorism and jailed alongside the paramilitaries who want to kill them; and, many more. Provocative, funny and stirring, "Belching Out the Devil" investigates the truth behind one of the planet's biggest brands.
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Mark Thomas has worked as a comedian for over twenty years. His activist, campaigning brand of comedy has been a thorn in the side of many politicians and corporations. He is one of a limited number of people to be awarded a UN Global Human Rights Defender Award and has also been awarded a Kurdish National Congress Medal of Honour amongst other citations. His three-year campaign to stop the building of the Ilisu damn in Turkey was ultimately successful and saved 78,000 Kurds from being displaced.From The Washington Post:
From The Washington Post's Book World/washingtonpost.com Reviewed by Justin Moyer A less-than-hilarious BBC comedian turned self-styled "libertarian anarchist," Mark Thomas once offered a bounty for George W. Bush's head. But this time, in his imperfectly written exposé "Belching Out the Devil," he takes on a cause without term limits: the Coca-Cola Co.'s shameful unwillingness to investigate its anti-union, anti-environment bottlers. "Coca-Cola is the biggest brand in the world," Thomas writes, "[with] a greater reach than a flu virus." After reading about this British Michael Moore's misadventures in Colombia (where Coke ignored the murders of union organizers), India (where its factories are depleting the water table) and Mexico (where bottlers illegally refused to sell to bodegas that stocked competing brands), one will agree with Thomas's indictment without relishing his endless supply of cheesy one-liners. "I feel like I've been beaten up by pesto," Thomas says after receiving a basil purification rubdown in a Mayan community that drinks Coke to, ahem, burp and expel evil spirits. As journalism, "Belching Out the Devil" does for soda what Eric Schlosser's "Fast Food Nation" did for the hamburger. As comedy, it's less "Some Like It Hot" than "Police Academy 4."
Copyright 2009, The Washington Post. All Rights Reserved.
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Book Description Ebury Press, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # 91922933
Book Description Ebury Press, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # 0091922933