With only about half of small businesses still trading after the first three years, setting up and surviving as an entrepreneur can be a tough game. Bestselling author Jeffrey Fox has come up with a winning formula for small-business owners to guarantee themselves commercial success and, what is more, how to make big money in the process. This book offers simple, practical and unique advice on every aspect of running a small business, from how to get start-up money to staying in profit. Fox also provides more creative and quirky insights into how to be successful such as why you should: not to work from home; hire an ex-paperboy instead of a Harvard graduate; pick up paperclips but overspend on your customers. Whether you're already a small-business owner or are simply contemplating becoming one, this guide is essential reading.
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Jeffrey J Fox is the bestselling author of 'How to Become CEO' and 'How to Become a Rainmaker'. He is a Harvard MBA and founder of Fox and Co. Inc, a premier marketing consulting company in Connecticut. His success has made him the subject of a Harvard case study that is rated one of the top 100 case studies, and is thought to be one of the most widely taught marketing case studies in the world.From AudioFile:
A street-smart marketing expert, Harvard MBA, and author of bestselling business books gives the ultimate lesson on starting a business from the ground up. It's grounded in the habits and attitudes that get in the way of doing business right, but it's not a psychological lesson. It's practical advice that is put on the table in knock-your-socks-off directness and that makes sense right away in your gut. Pay attention to the Cs --cash, customers, commitment; work harder and provide more for your customers than everyone else; and keep in touch with what's important by having regular meetings on value, pricing, and collections. Don't start a business without hearing this essential lesson! T.W. © AudioFile 2004, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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Book Description Vermilion, 2005. Hardcover. Book Condition: New. No.1 BESTSELLERS - great prices, friendly customer service â€" all orders are dispatched next working day. Bookseller Inventory # mon0000231382