Universally-recognized signs and symbols have always been among the most important elements of communication. By why is it that certain configurations of dot and line, and certain primary shapes, are perceived and remembered more easily than others? Taking the six faces of dice as his starting point, Frutiger writes about signs and symbols in general and the development of writing in particular. Throughout, he relates the basic principles and components of graphics to a wide range of historical, physical, linguistic and practical considerations. He embraces everything from Egyptian hieroglyphics to modern company logos in his intriguing analysis of the way that humans have always tried to express thought and communication through graphic means. This standard work is aimed at all those concerned with graphics, design, ornament and communication in general.
"synopsis" may belong to another edition of this title.
Book Description Paperback. Book Condition: Good. Bookseller Inventory # TT00326306B
Book Description Ebury., 1998. Book Condition: Very Good. Softback. Book: Very Good. 10x6.5. 360pp. Profuse b/w illus. Bookseller Inventory # 1902362
Book Description Ebury Press, 1998. Soft cover. Book Condition: As New. Ebury Press, 1998. Paperback. Book Condition: As New. Excellent copy, appears unread. Great value for money. Bookseller Inventory # 000744