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How to Understand and Manage Public Relations: Jargon Free Guide to Public Relations Management - Hardcover
Assuming no prior experience, this book provides a guide and introduction to the management of public relations. The topics covered include media relations, community relations, customer relations, investor relations, internal communication, crisis management and lobbying. Each chapter explains how to set up an in-house public relations department, and how to integrate such a department into the organization as a whole. Complete with checklists, examples and lively anecdotes drawn from a wide international base, this book attempts to provide every manager with a fuller understanding of the working and uses of public relations.
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- PublisherRandom House Business Books
- Publication date1991
- ISBN 10 0091747678
- ISBN 13 9780091747671
- BindingHardcover
- Edition number1
- Number of pages194
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How to Understand and Manage Public Relations: Jargon Free Guide to Public Relations Management
Published by
Random House Business Books
(1991)
ISBN 10: 0091747678
ISBN 13: 9780091747671
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Hardcover
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Book Description Hardcover. Condition: Very Good. How to Understand and Manage Public Relations: Jargon Free Guide to Public Relations Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780091747671
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How to Understand and Manage Public Relations: Jargon Free Guide to Public Relations Management
Published by
Random House Business Books 13/06/1991
(1991)
ISBN 10: 0091747678
ISBN 13: 9780091747671
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Hardcover
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Book Description Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780091747671
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How to Understand and Manage Public Relations: A Jargon-Free Guide to Public Relations Management: Jargon Free Guide to Public Relations Management
Published by
Random House Business Books
(1991)
ISBN 10: 0091747678
ISBN 13: 9780091747671
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Gebundene Ausgabe. Condition: Gut. Sofort verfügbar / Versand am folgenden Arbeitstag / mit Rechnung / daily shipping wordwide with invoice / ex library / Bibl.-Hardcover / Sprache: Deutsch Gewicht in Gramm: 550. Seller Inventory # 144209
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