The 24 Hour Business Plan: A Step by Step Guide to Producing a Tailor-Made Business Plan in 24 Working Hours

Johnson, Ron

Softcover

ISBN 10: 0091747163 ISBN 13: 9780091747169

Publisher: Random House Business, 1990

The bestselling 24 Hour Business Plan is a step-by-step guide to creating a plan that will help an entrepreneur to define the aims of the business, and convince backers to provide financial support. This third edition has been updated throughout and includes a completely new chapter on the Internet.Contents:--How to Get Started--The Information You Need to Asssemble--The Sales and Marketing Decisions You Must Take--How to Plan Your Financial Strategy--How to Pull It All Together--How to Draw Up a Planning Timetable--The Implications of the Internet The second section of the book contains a blank business plan which the reader can copy and complete to form a perfect presentation pack for his or her business idea.

Review:

Business Planning can be a real headache for first-time writers. What should you include? How do you gather all the information? And, perhaps most importantly, how can you ensure that your financial forecasts are as accurate as you can make them? In this guide, Ron Johnson reveals all.

While its title might imply that you can get a good business plan together in a weekend, this is not, by any means, a 'quick-fix' book, and Johnson does not offer shortcuts or easy options. His emphasis is on research, preparation and careful construction of the plan and successive chapters walk you through the stages in logical sequence. Example business-plan pages, tables for you to complete, check lists and a myriad of questions will help you get your thoughts in order, while the surrounding text explains what you should be doing, and why, at every turn.

The book is very easy to read. Johnson explains jargon and 'business-speak' using an informal, almost chatty, style. There are plenty of examples of how you might go about things depending on the nature of your new business, and pointers towards good practice. Questions pop up almost relentlessly, helping to ensure that you really have thought everything through. To round things off, the final chapter of the book is an outline business plan which you can fill in to make your own.--Sandra Vogel

Book Description:

Your business idea may be a winner, but it will remain an idea unless you can convince others - particularly prospective backers - of its viability.