A Sense of Mission (Ashridge Management)

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9780091746131: A Sense of Mission (Ashridge Management)

Mission statements have become a high fashion corporate accessory - a verbal logo to match the one on the letterhead. This book claims however that the statement is an irrelevant by-product of a much larger process - that of developing a sense of mission. The authors describe how a sense of mission can be used as a powerful tool to motivate managers and boost company loyalty. Five detailed case studies show how to manage mission and when and how to develop a mission statement.

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Campbell, Andrew; etc.; Devine, Marion
Published by RANDOM HOUSE BUSINESS BOOKS (1990)
ISBN 10: 0091746132 ISBN 13: 9780091746131
New Hardcover Quantity Available: 1
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Booked Again
(Summit, NJ, U.S.A.)
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Book Description RANDOM HOUSE BUSINESS BOOKS, 1990. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-199-23-6149006

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