Mission statements have become a high fashion corporate accessory - a verbal logo to match the one on the letterhead. This book claims however that the statement is an irrelevant by-product of a much larger process - that of developing a sense of mission. The authors describe how a sense of mission can be used as a powerful tool to motivate managers and boost company loyalty. Five detailed case studies show how to manage mission and when and how to develop a mission statement.
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Good, 271 p. : ill.
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Book Description RANDOM HOUSE BUSINESS BOOKS, 1990. Hardcover. Book Condition: New. book. Bookseller Inventory # 91746132