The 24 Hour Business Plan

Johnson, Ron

Hardcover

ISBN 10: 0091742064 ISBN 13: 9780091742065

Publisher: Random House Business Books, 1990

A guideline on how to set out a good business plan, an essential requirement for any new business. The first section is an easy-to-follow guide setting out a logical business plan. The second section is a detachable "blank" business plan which can be filled in by the reader. Ron Johnson also wrote "How to Manage People", "Company Training Policy and Practice" and "Building Success through People".

Review:

Business Planning can be a real headache for first-time writers. What should you include? How do you gather all the information? And, perhaps most importantly, how can you ensure that your financial forecasts are as accurate as you can make them? In this guide, Ron Johnson reveals all.

While its title might imply that you can get a good business plan together in a weekend, this is not, by any means, a 'quick-fix' book, and Johnson does not offer shortcuts or easy options. His emphasis is on research, preparation and careful construction of the plan and successive chapters walk you through the stages in logical sequence. Example business-plan pages, tables for you to complete, check lists and a myriad of questions will help you get your thoughts in order, while the surrounding text explains what you should be doing, and why, at every turn.

The book is very easy to read. Johnson explains jargon and 'business-speak' using an informal, almost chatty, style. There are plenty of examples of how you might go about things depending on the nature of your new business, and pointers towards good practice. Questions pop up almost relentlessly, helping to ensure that you really have thought everything through. To round things off, the final chapter of the book is an outline business plan which you can fill in to make your own.--Sandra Vogel

Book Description:

A step by step guide to building a business plan which will help you to define the aims of your organization and which provides a compelling means of convincing financial backers that your idea is worthy of their support.