Destination Brands

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9780080969305: Destination Brands

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

"synopsis" may belong to another edition of this title.

Book Description:

New edition of bestseller, with brand new chapters from marketing 'greats' such as Kotler and Olins

From the Publisher:

By focusing on a range of global case studies, 'Destination Branding: creating the unique destination proposition' demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time! Contributors to 'Destination Branding' reflect a global mix of professionals and academics that bring their original research findings and first-hand experience of the tourism, marketing and advertising industries to this text.

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Nigel Morgan; Annette Pritchard; Roger Pride
ISBN 10: 0080969305 ISBN 13: 9780080969305
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Book Description Taylor Francis Ltd, United Kingdom, 2011. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. Bookseller Inventory # AAU9780080969305

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Nigel Morgan, Annette Pritchard, Roger Pride
Published by Taylor Francis Ltd, United Kingdom (2011)
ISBN 10: 0080969305 ISBN 13: 9780080969305
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Book Description Taylor Francis Ltd, United Kingdom, 2011. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. Bookseller Inventory # AAU9780080969305

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Book Description Taylor & Francis Ltd, 2011. Book Condition: New. 2011. 3rd Edition. Paperback. Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts. Num Pages: 392 pages, Illustrations. BIC Classification: KJS; KNSG. Category: (U) Tertiary Education (US: College). Dimension: 234 x 189 x 19. Weight in Grams: 732. . . . . . . Bookseller Inventory # V9780080969305

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Book Description Routledge, 2011. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # BB-9780080969305

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Book Description Taylor & Francis Ltd. Book Condition: New. 2011. 3rd Edition. Paperback. Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts. Num Pages: 392 pages, Illustrations. BIC Classification: KJS; KNSG. Category: (U) Tertiary Education (US: College). Dimension: 234 x 189 x 19. Weight in Grams: 732. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780080969305

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