Nigel Morgan Destination Brands

ISBN 13: 9780080969305

Destination Brands

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9780080969305: Destination Brands

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

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Review:

'Destination Branding' fulfils a role of illuminating an area of tourism marketing that few experience first hand. It provides a useful case based text for more advanced undergraduate students as well as those interested in understanding how and why governments around the world spend $350 million a year on destination advertising.
Noel Scott, Journal of Hospitality and Tourism Management, Vol 9, No 2, June 2002.

"This book will make a significant contribution to thinking on the subject." Jeff Hamblin, formerly Chief Executive, British Tourist Authority

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Book Description Taylor Francis Ltd, United Kingdom, 2011. Paperback. Book Condition: New. 3rd Revised edition. 228 x 188 mm. Language: English . Brand New Book. This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. Bookseller Inventory # AAU9780080969305

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Book Description Taylor Francis Ltd, United Kingdom, 2011. Paperback. Book Condition: New. 3rd Revised edition. 228 x 188 mm. Language: English . Brand New Book. This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. Bookseller Inventory # AAU9780080969305

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Book Description Taylor & Francis Ltd, 2011. Book Condition: New. 2011. 3rd Edition. Paperback. Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts. Num Pages: 392 pages, Illustrations. BIC Classification: KJS; KNSG. Category: (U) Tertiary Education (US: College). Dimension: 234 x 189 x 19. Weight in Grams: 732. . . . . . . Bookseller Inventory # V9780080969305

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Book Description Taylor & Francis Ltd. Book Condition: New. 2011. 3rd Edition. Paperback. Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts. Num Pages: 392 pages, Illustrations. BIC Classification: KJS; KNSG. Category: (U) Tertiary Education (US: College). Dimension: 234 x 189 x 19. Weight in Grams: 732. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780080969305

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