Presents contemporary methods and models of strategic management in a mainly European context and introduces microcomputers into the field of business policy. The book achieves a balance between the theoretical and practical aspects of strategic management. A software package for carrying out the techniques and using the tools presented is also available.
"synopsis" may belong to another edition of this title.
It is well written, comprehensive, well illustrated...it provides a fresh perspective as a very useful reference book.
This book provides an excellent and very readable insight into the more analytical aspects of strategic management. The book aims to strike a balance between theory and application and to this end it succeeds admirably. Most of the examples are from Europe, a refreshing change in an area dominated by North America. The book discusses concepts in strategic management and has a very good chapter devoted to financial aspects. Discussion of experience curves, the product market portfolio, and other matrix approaches follows with the relative merits and attendant problems fully aired. The PIMS project (Profit Import of Market Strategy) is covered in a chapter and a final section of the book is devoted to scenario planning. Each chapter contains an excellent list of references and the bibliographies provide a rich source of material for readers wishing to further explore certain areas of interest. Recommended to all who take planning as a serious management function.
David Taylor, Reader in Management Studies, University of Waikutu, Hamilton, NZ
Too many books on strategic planning are so vague and discursive that the reader is left with the feeling that he is grasping fresh air. This cannot be said of this book...the book contains a solid core of quantitative techniques of analysis which aid the processes of strategic planning...
European Journal of Operational Research 26
This is a fine book, and I can recommend it to most any manager, strategic planner, student or teacher...
European Journal of Operational Research 26
...extensive and up-to-date bibliographies...extensive references to the current strategies and behaviour of well-publicized international companies.
...extensive and up-to-date bibliographies...should help readers focus on contemporary publications relevant to their particular interests or circumstances...inclusion of small computer programs written in BASIC...will help readers use certain of the tools and technoques covered in the book.
The book is excellently documented, and will appeal very strongly to MBA and advanced undergraduate readers and their lecturers. It can be recommended to practising managers anxious to know more about techniques that have become part of the vocabulary of those in search of excellence...this is a fine piece of scholarship and the first British contribution of its type.
British Book News
McNamee's book is a very good and clear statement of several key areas where tools of analysis are available.
Mr Stuart Bowie, Subject Leader (Strategic Management), Bristol Business School
"About this title" may belong to another edition of this title.
Book Description A Pergamon Title 24/06/1985, 1985. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780080318097
Book Description A Pergamon Title 24/06/1985, 1985. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780080318097
Book Description Butterworth-Heinemann Ltd, 1985. Paperback,ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp. Bookseller Inventory # 1270007
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Book Description Crc Pr Inc, 1985. Taschenbuch. Book Condition: Gebraucht. Gebraucht - Gut Bi - Bibliotheksexemplar, Rücken stark beschädigt, da Signatur entfernt wurde! Gestempelt, Aufkleber, altersgemäßer Zustand, Schnellversand per DPD - 319 pp. Bookseller Inventory # INF1000303665
Book Description Crc Pr Inc, 1985. Taschenbuch. Book Condition: Gebraucht. Gebraucht - Gut Bi - Bibliotheksexemplar, verschmutzt, Rücken stark beschädigt, da Signatur entfernt wurde! Gestempelt, Aufkleber, altersgemäßer Zustand, Schnellversand per DPD - 319 pp. Bookseller Inventory # INF1000311304
Book Description Pergamon, 1985. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG0080318096
Book Description Crc Pr Inc, 1985. Taschenbuch. Book Condition: Gut. 319 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 482. Bookseller Inventory # 327957