Marketing Essentials: The Deca Connection - Hardcover

Farese, Lois Schneider; Kimbrell, Grady; Woloszyk, Carl A.

Hardcover

ISBN 10: 007895312X ISBN 13: 9780078953125

Publisher: Glencoe/McGraw-Hill School Pub, 2010

Synopsis

Glencoe Marketing Essentials covers the very latest trends in marketing, including green marketing, marketing uses of social media, e-marketing, and global marketing. An all-new 'magazine feel' gives the book added interest, and it is available online with McGraw-Hill's exclusive Connect and Connect Plus. Using Connect teachers can manage their classes completely online, while students complete their work, which is checked and placed in a grade book for the teacher. Students can even use Connect to do their homework on a PPA, iPhone, or iPod Touch! Connect Plus adds an online student edition. Glencoe Marketing Essentials is correlated to the latest National Marketing Standards, and incorporates academic content and research-based reading strategies throughout the text. DECA Connection features help students prepare for competitive events. Marketing Essentials meets all Perkins standards for academic rigor, relevancy, and relationships."

About this title

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

About this edition

• Publisher: Glencoe/McGraw-Hill School Pub
• Publication date: 2010
• ISBN 10: 007895312X
• ISBN 13: 9780078953125
• Binding: Hardcover
• Number of pages: 974