Services Marketing: Integrating Customer Focus Across the Firm

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9780078112102: Services Marketing: Integrating Customer Focus Across the Firm
About the Author:

Valerie Zeithaml (Chapel Hill, NC) is a consultant with Strategy Management Implementation.

Mary Bitner (Mesa, AZ) teaches at Arizona State University-Tempe.

"About this title" may belong to another edition of this title.

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Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Published by McGraw-Hill Education - Europe, United States (2017)
ISBN 10: 0078112109 ISBN 13: 9780078112102
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Book Description McGraw-Hill Education - Europe, United States, 2017. Hardback. Book Condition: New. 7th Revised edition. Language: English . Brand New Book. Zeithaml s Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. Bookseller Inventory # AAC9780078112102

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Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Published by McGraw-Hill Education - Europe, United States (2017)
ISBN 10: 0078112109 ISBN 13: 9780078112102
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Book Description McGraw-Hill Education - Europe, United States, 2017. Hardback. Book Condition: New. 7th Revised edition. Language: English . Brand New Book. Zeithaml s Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. Bookseller Inventory # AAC9780078112102

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Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.
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Book Description McGraw-Hill College, 2017. Hardcover. Book Condition: Brand New. 7th student edition. In Stock. Bookseller Inventory # x-0078112109

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Book Description Hardcover. Book Condition: New. 7th. Hardcover. Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually al.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 672 pages. Bookseller Inventory # 9780078112102

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Book Description Hardcover. Book Condition: New. 7th. Hardcover. Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 672 pages. Bookseller Inventory # 9780078112102

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Zeithaml, Valarie; Bitner, Mary Jo; Gremler, Dwayne
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